[wpgfxm_headlines font=”Impact” size=”40px” color=”#C93E43″ shadow=”yes” decor=”none” style=”normal” weight=”normal” align=”center” spacing=”normal” lineheight=”120%”]Leveraging The Power of Web Media in Your Business Marketing[/wpgfxm_headlines]

Web media comprises of the vast media facets in online marketing. A few years ago you couldn’t connect with millions or even billions of your target audience online nor could you sell to them through videos, mobile phones or through other internet channels.

That story has changed today. With faster internet connections and different online marketing tools coming into the market everyday, using online media to grow your online business has now become really a must. Please note that in using the term web media I’m including terms like social media marketing, video marketing, email marketing and content marketing.

In this page therefore, I’ve carefully picked some of the best articles on these various web media as found on this blog. For recent updates please read out web media category

Social Media Marketing

Social media marketing has become a veritable tool for web entrepreneurs to drive the success of their online businesses. However, there is so much information out there on how to promote your business with social media.  The following are some of the really awesome posts on the top social media marketing advice on this blog:

Email Marketing

You have heard so much about email marketing right? Frankly, with email marketing you can broadcast your marketing a commercial message to a group of people without the need for a large quantity of print space. The purpose is basically to build loyalty, trust, or brand awareness. Email marketing can be designed to acquire new customers or convince current customers to purchase something immediately.

According to Wikipedia.com, $1.51 billion was spent on email marketing in the United States alone while this figure is expected to grow to $2.468 billion by 2016!

How can you leverage this in your online business? Check out this posts:

Content Marketing

Content is king is a common saying you’ll come across online all the time. One good thing you can do for your online business is to find ways of creating really engaging website content for your online marketing efforts. The following are some tips for effectively using content marketing to promote and marketing your business online.

Video Marketing

Whatever the type of business you’re running online and whatever the size leveraging the power of online video hosting and sharing sites is something you must consider. Because video is more easily shared online it is definitely the most efficient online marketing you can use to spread your marketing message online. Here are some quick tips and strategies to incorporate videos into your marketing campaigns: