WebIncomeJournal.com http://www.webincomejournal.com We enrich your Knowledge! Fri, 21 Jul 2017 09:56:02 +0000 en-US hourly 1 Simple Tips for Choosing a Domain Name That Enhances Your Brand http://www.webincomejournal.com/18379/choosing-a-domain-name.html http://www.webincomejournal.com/18379/choosing-a-domain-name.html#respond Tue, 18 Jul 2017 16:17:46 +0000 http://www.webincomejournal.com/?p=18379 Simple Tips for Choosing a Domain Name That Enhances Your Brand was first posted on July 18, 2017 at 4:17 pm.
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A popular quote from William Shakespeare’s play Romeo and Juliet reads thus:

“What’s in a name? That which we call a rose
By any other name would smell as sweet;
So Romeo would, were he not Romeo call’d,
Retain that dear perfection which he owes
Without that title. Romeo, doff thy name,
And for that name which is no part of thee
Take all myself.”

Indeed, a lovebird like Juliet may believe there was no difference if a rose were called by another name. However, it’s clear from the play’s outcome that a name indeed has far more meaning than may at first meet the eye. And if you’re thinking of picking a domain name for your brand, you should know that a name truly matters.

Whether you’re choosing a domain name for your new business or you’re just setting up a website for your already established brand, you should be fully aware that a positive first impression counts for a great deal. This is no truer than in the case of the first impression a new customer has of your business.

When potential customers first click on your ad, they need to go to a website that is filled with attractive visuals, rich in informative content, and stocked with all of the latest e-commerce features. However, before you can get to any of these details, you need to start at the beginning – a solid domain name.

Simple Tips for Choosing a Domain Name

Start Off on the Right Foot with a Great Domain Name

When it comes time to reserve domain name services, you need to make sure you are choosing the one that is right for your personal and professional needs. The name you choose for your domain will be one that will stick with you for a very long time.

Of course, you can change it by changing your site, but this involves a great deal of time, effort, and sheer hassle. It’s better to get off on the right foot by choosing a domain name that you and your customers can be happy with. This may involve quite a bit of thought on your part in order to get this detail absolutely right.

How to Choose a Domain Name for Your Business Branding

There are several elements that come together to make up a really great domain name.

To begin with, it helps to choose a name that is short, snappy, easy to spell, easy to pronounce, and easy to remember. You want to choose a domain name that reflects the best part of your business in the most positive light.

You’ll want your name to conjure up an image of the industry you are in. Finally, it’s best to choose a name that is light, humorous, and memorable without being too cute or instantly dated.

Choose a Domain Name that is available

After You Choose Your Domain Name, Make Sure It’s Available

After you make your final choice regarding your domain name, the logical next step will be to make sure that it is free and available. You can use a domain name registry checker to ensure that you aren’t infringing on someone else’s intellectual property.

The last thing any new business needs is a nasty lawsuit over copyright infringement. If your name is identical or too similar to someone else’s, you will need to come up with a new one in order to avoid a long series of suits that you are bound to lose.

Get Assistance from Domain Name Services Providers

There’s no doubt that choosing a domain name these days could be a tasking endeavor for both startups and seasoned entrepreneurs alike. While on one hand the common and popular .com names have been taken on the other hand, new generic top-level domains (gTLDs) have recently entered into the market making it a difficult task to decide on the right one to pick.

To avoid making mistakes, it’s an excellent idea to get in touch with a professional domain name services provider as soon as possible when you’re thinking of get one for your business. This way, you can receive excellent advice and counsel concerning how to choose and register your domain name.

Domain Name Services Providers

Conclusion

Your website domain name is a huge investment for your business whatever way you look at it. It is the bedrock for your business’ online presence. It defines you and what you stand for as a business and it provides the doorway for potential customers to find you online. Just as your business name and brand identify you in the marketplace so also your domain name identifies you online. It’s important therefore that you choose your domain name with care.

If you are ready to take the plunge into the exciting and lucrative world of online business then you’ll do yourself good to get across to professionals who can help you choose the right one.

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Simple Tips for Choosing a Domain Name That Enhances Your Brand was first posted on July 18, 2017 at 4:17 pm.
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User-Friendly Websites: A Basic Guide for Non-Techy Entrepreneurs http://www.webincomejournal.com/18289/user-friendly-websites.html http://www.webincomejournal.com/18289/user-friendly-websites.html#comments Mon, 19 Jun 2017 09:41:12 +0000 http://www.webincomejournal.com/?p=18289 User-Friendly Websites: A Basic Guide for Non-Techy Entrepreneurs was first posted on June 19, 2017 at 9:41 am.
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When you’re in the process of putting together your business website, you’re going to receive a lot of advice on what to do and not to do. One such advice that has become very common these days is the idea that your site needs to be user-friendly for it to effectively achieve its purpose.

While this may seem to be like some basic advice which you can pretty much ignore the fact is that you definitely want your site to be user-friendly. Or, what’s the point of having a website if it’s not going to be able to be used by those your business is looking to target?

But,

What Really Is Website User-Friendliness?

User-Friendly Websites

When website designers talk about user friendliness or user experience (UX) they are basically referring to the art of making your website simple and easy to use. The idea is to make the presentation of information in a clear and concise way. The arrangement of content and important items on the site should be free from any form of ambiguity. To achieve this you need to understand your customer’s online behavior. Without this insight building user-friendly websites can be daunting.

In these days when more and more people are using the internet for their shopping and other activities having a user-friendly website is not just something to be desired but a necessity. Applying the concepts of usability into your website design will significantly improve how easily visitors move through your website. This will in turn increase the amount of visitors who stay on your site, improve your conversions, and ultimately grow your business profits.

It’s tempting to think this is something that good website design will largely take care of for itself – and that might well be the case. However, you’d be surprised how many poorly designed sites there are that miss this vital component. It’s important therefore that you perform a check on your website to make sure you’ve got your grips on all of the following factors necessary for a user-friendly website.

What Makes a Website User Friendly?

1. Text Should Be Easy To Read

The easiest way of ticking this box is by choosing a dark text on a light background. It doesn’t have to be jet black on pure white; in fact, a cream background is thought to be easier to read off than perfect lily white. However, something within this general area will suffice.

Don’t use a dark background and light text anywhere on your site. It’s difficult to read for anyone, never mind those who might have vision impairments. It can also make a site look out of date, as this was a design “feature” many of the early websites used.

You don’t need to spend a lot of time worrying about the size of the text. Make sure it’s readable to your eyes, but aside from that, this is something most users will do for themselves by adjusting the screen size.

Power of Social Media

2. The Process Should Be Intuitive

If you’re guiding people towards a purchase of goods or services, then you don’t want to have them guessing at any step along the way. Keep contact details at the top of the site, along with a brief flowchart of what they should do to place an order or make a purchase online.

If this is a particular concern for you, then use sites like Fiverr and ask someone to complete a task on your site. They can then tell you what the experience was like with new eyes, rather than you trying to judge based off how you know the process works.

Website User-Friendliness

3. Keep the Basics Front and Center

It’s great if you want to talk about a new innovation on your business site – you should be doing that. Nevertheless, there are some sites where the “news” and other marginally irrelevant pieces of information dominate the landing page.

The most important thing for you to do is direct someone to using your site to make a purchase. That means the essentials for this should be easy to access from anywhere on the site. Place links to the about, contact, and ordering pages on every single page – this is easy to do using permanent headers, footers, or sidebars.

You don’t ever want to have someone lost in your site, wanting to make an order, and not sure where to click next!

What Makes a Website User Friendly?

Conclusion

All in all website usability or user-friendliness is about simplicity and ease of use. The above are just some suggestions on what you can do right now to improve the user experience on your business website. While there are many other things to consider start with these and you will see improvements.


User-Friendly Websites: A Basic Guide for Non-Techy Entrepreneurs was first posted on June 19, 2017 at 9:41 am.
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Fail-Proof Business Launch: 4 Dangers That Could Stall Your Efforts http://www.webincomejournal.com/18281/fail-proof-business-launch.html http://www.webincomejournal.com/18281/fail-proof-business-launch.html#respond Wed, 14 Jun 2017 14:16:55 +0000 http://www.webincomejournal.com/?p=18281 Fail-Proof Business Launch: 4 Dangers That Could Stall Your Efforts was first posted on June 14, 2017 at 2:16 pm.
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Business launches are becoming very popular events in recent times. While many new businesses are launching by the day the stats remains alarming since most new business startups end in failure despite the euphoria of the launch event.

One thing for sure is the fact that launching a new business or product these days don’t have to eat deep into your budget. But if you must succeed with your business launch there’s the need to put in a lot of planning and strategizing. Laying a solid foundation for the launch is very important. But more important is ensuring that your goals for the business launch are realized.

Once you have decided on a date for your business or product launch, you need to be aware of one particular thing: the clock is ticking. For sure, failing to meet your self-imposed deadline won’t necessarily kill your business stone-dead, but the chances are that it will end up on a life support machine. You don’t want this to happen to your business, right?

So, how do you avoid this from happening?

To combat the many different issues a bad launch can cause, it’s vital that you:

a) Set an achievable date, and

b) Ensure that nothing stands in the way of your product launch.

The following are a few of the dangers that could stall your launch, and ruin your business before you even get it off the ground.

Fail-Proof Business Launch

Business Launch Dangers to Avoid

1. No Plan For Growth

It’s all well and good putting your product or business out there based on estimations. But the reality of the market is that you just don’t know how successful/unsuccessful you will be. And there are inherent problems with both results.

If you are unsuccessful, it’s going to be difficult to pull things around, but if you are wildly successful, you will need a plan in place to help you steer through the demands of rapid growth. Ultimately, that could lead to shambolic disaster, so you must have an idea of how to manage it.

2. Dishonesty

Make sure that your product does everything it says on the tin. Dishonesty – or even overestimating the quality of your product – will only result in abject failure, low expectations, and a huge disappointment for your ideal target audience. Given it is these people you will rely on to spread the word about your business or product, you want to give them the best possible experience, and never overshoot your claims or promises.

3. Lack of Testing

There will always be little kinks and issues with newly-launched products – and most customers will forgive you the odd slip-up, particularly when it comes to ironing out software bugs in a technology product. But make no mistake about it, if you haven’t been testing your ideas well beforehand, your idea could sink before it even gets a decent shot at success.

Look into JIRA testing, focus groups, and test out your prototypes to the nth degree. Make sure that you iron out all those major kinks, or you will learn to regret it.

4. Lack of Differential

The vast majority of new businesses and products are very similar to those already on the market. And unless you are different, the chances of a successful launch and growth are slim.

Make sure you know exactly what your differential is, and that you can explain it to your customers. If you don’t know how you are different, how can you expect your market to understand?

Business Launch

5. No Market

Finally, if you don’t have a market for your business or product, don’t expect to grow one from nothing. The most important questions to answer before you launch are: ‘Who will buy this?’ and ‘How much will they pay?’ If you can’t answer either, you have no business – it’s as simple as that.

Conclusion

Launching a new business or product takes more than just setting a date or creating the buzz. You will need to sit down and plan the launch event. Determine your goals for the launch, understand who your target audience is and what they want and then ensure that you deliver your promise.

Planning a product or business launch or have you’re launched a product? What other tips do you think will help ensure a flawless launch? Share with us in your comment below.

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Fail-Proof Business Launch: 4 Dangers That Could Stall Your Efforts was first posted on June 14, 2017 at 2:16 pm.
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Top 4 Most Common Small Business Website Mistakes To Avoid http://www.webincomejournal.com/18271/common-small-business-website-mistakes.html http://www.webincomejournal.com/18271/common-small-business-website-mistakes.html#comments Fri, 09 Jun 2017 16:36:42 +0000 http://www.webincomejournal.com/?p=18271 Top 4 Most Common Small Business Website Mistakes To Avoid was first posted on June 9, 2017 at 4:36 pm.
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In our today’s digitally connected world any business that desires successful must, by all means, have some form of digital footprint – a website, a good social media profile perhaps, and of course, some form of presence when it comes to web searches.

However, there are often many mistakes that a lot of small business persons make when it comes to building their websites. As someone who wants to leverage the power of the internet to promote and grow your business and brand, it is important that you don’t make any of these mistakes yourself.

I have specially put this post together to help you avoid making these common mistakes. I invite you therefore to carefully read it.

Common Small Business Website Mistakes

Website Mistakes to Avoid

Mistake #1: Ignoring Search Engine Optimization

Search engine optimization is key to ensuring that your web page is seen, especially when people use specific search terms directly for your business in popular search engines like Google. SEO is where you focus on keywords in your copy and on your web pages. It also involves getting your website linked back to from other websites and sites with a high domain authority.

When other sites link to your website it shows the search engines that you are deemed “important” and subsequently will direct their clients to your site if it deems fit with the wording used in the original search.

Search engine optimization can be a great way to ensure that your website gets seen when someone is searching within your industry. Ignoring it in your website design is a big mistake you must strive to avoid.

Ignoring Search Engine Optimization

Mistake #2: Underestimating the Power of Social Media

So many people turn to social media these days for personal and business uses. Research shows that almost 70% of people from nations that have active Facebook profiles alone check their feeds at least once a day.

Despite this, many small businesses do not use social media to their advantage. Having a clear and consistent social media strategy can often be an industry leading best kept secret to ensuring that your business is seen by the masses and not by the few.

A professional tone with consistent content will be key to ensuring that your business is seen by a wider audience. Not to mention the various advertising options within sites like Twitter, Instagram.com, and Facebook which can enable you to showcase your business to a massive audience within specific demographics.

Power of Social Media

Mistake #3: Not Analyzing Data and Website Efficiency

A good looking website is one thing and even making sure people can see it and visit it often. But if your website isn’t running smoothly, has low page loading times or is inefficient, then you will lose potential customers and clients.

The good thing is that with websites like Stackify.com you can ensure that the internet information service systems you have, will be providing you data to analyses efficiency.

Not Analyzing Data and Website Efficiency

Mistake #4: Failing To Create a Memorable Brand

Your brand is very important to how your website looks. It’s the one chance to make a decent first impression.

If your website doesn’t look good or particularly inviting, if your brand doesn’t speak volumes about what you stand for, If your website isn’t easy to use or have the content in which it needs, then it just won’t work for you.

It’s important to ensure that your website ticks all the boxes in order to stand out.

Dealing with downturns in businesses

If you do everything you can to avoid these website mistakes you can be sure of carving out a place for your small business in the online marketplace.


Top 4 Most Common Small Business Website Mistakes To Avoid was first posted on June 9, 2017 at 4:36 pm.
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10 Quick Small Business Safety Tips: #8 Is A MUST! http://www.webincomejournal.com/18248/small-business-safety-tips.html http://www.webincomejournal.com/18248/small-business-safety-tips.html#comments Thu, 01 Jun 2017 21:49:48 +0000 http://www.webincomejournal.com/?p=18248 10 Quick Small Business Safety Tips: #8 Is A MUST! was first posted on June 1, 2017 at 9:49 pm.
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All businesses are at risk to a degree, but small businesses are particularly vulnerable.

Because they lack the resources to defend themselves against every threat that’s out there, they can sometimes be targeted by would-be criminals and other threats. However, a lack of resources or finances doesn’t mean small businesses can’t do anything.

Most threats can be managed without spending a penny: it just takes a little bit of time and effort to make sure things are under control. Below, we outline ten safety practices to keep your small business out of harm’s way.

Small Business Safety Tips

10 Safety Practices for Your Small Business

1. Open Dialogue

The first step you can take to create a safe business and workplace is to foster an open dialogue in the workplace. Things can begin to fall apart when the communication channels break down. For instance, if an employee noticed a vulnerable aspect of your business but kept quiet because they assumed you already knew, you’d be putting yourself at risk for no good reason at all.

Make sure that you have strong, open communication with all your employees, from the lowest, ranked all the way to the top. Your company will be much safer – and stronger in other ways, too – if your workers feel comfortable talking to you about their concerns.

Encourage employee communications for business safety

2. Rogue Employees

Though it’s not a particularly nice thing to think about, sometimes it is our employees who present a threat to our company. If you think an employee may be intentionally harming your business, you may be able to dismiss them on the spot: take a look at 5 common examples of gross misconduct to see the kind of things that merit instant dismissal.

Your job, as the employer, is to be vigilant when it comes to your employees, and also encourage other employees to speak up if they see someone doing something they shouldn’t. You can also reduce the chances of this happening by making sure you follow up on all references and background checks when you employ a person in the first place.

Discourage employee gross misconduct

3. Perform a Review

Sometimes, we don’t even realize just how vulnerable our business or workplace is until we perform a review. You should be taking a look at all aspects of your business from the eyes of someone who might want to do you harm.

How easy would it be for them to achieve it?

If you don’t know exactly what you’re looking for, get an outside security expert to perform an analysis of your business. Once you know where the holes in your company are, you’ll be in a better position to improve your security practices.

Review your business for safety

4. Securing the Goods

You might think that your workplace is unlikely to be targeted by thieves…but that’s what everyone who doesn’t invest in security measures thought before they were targeted. You can never really know if a thief would target your space, but if you have expensive equipment, then why take the chance?

 
Computers and key documents should be stored away at the end of the day so that, even if someone were to illegally gain entry to your site, there would be nothing to take anyway. Think about how much money you will have spent on your infrastructure, and the cost of buying and installing a safe will make sense.

You can also invest in some form of spy cameras to monitor your workplace 24/7. There are a number of these that can be found on Amazon.com and other online ecommerce stores.

5. Outsource Your IT

When it comes to staying secure, your biggest obstacle will be your IT. This will be one of your most vulnerable aspects of your business because it’s where hackers and other criminals make their most money, and they nearly always target small businesses. Because of this, you’ll want to make sure your IT security is in tip-top condition.

Unless you’ve been studying IT, you won’t have the necessary skills to keep your IT safe, and as such you’ll be better served by outsourcing the work to an IT company. Aside from keeping you safe, doing this will also improve other areas of your business and allow you to keep your focus on the things that you do best.

 Outsource Your IT

6. Teaching Your Employees

Your employees are your first line of defense when it comes to keeping your business safe. But they’re unlikely to know how they should do this if you’re not teaching them the procedures you want them to follow when they’re at work.

It’s particularly important that you discuss how they should be using their computers, including setting passwords and which links they open. When you have new ideas on how to improve workplace security, hold training sessions. Keeping your employees up to date with this will help make your entire operation more secure.

7. Social Media Engagement

Of all the online areas in which your business can suffer, none are more threatening than your social media pages. While they have the potential to deliver plenty of positives to your business, it’s also where the most damage is done. Most of this concerns your company’s reputation: nothing will hurt it more than sending an inappropriate tweet or Facebook post.

Not taking the time to vet each post to ensure they don’t contain any sensitive data and so on can also be problematic. Make sure that only the staff who are authorized to post on social media are doing so, and that they know exactly what is allowed and what isn’t.

Social Media Engagement

8. Back it All Up

As a business, you’ll have plenty of data that is crucial to your daily operations. What would you do if suddenly, all those important documents were to disappear, and never be brought back? The risks are small, but it does happen, and when it does it can pose big problems for business. That’s why it’s crucially important that you backup all your data so that, should you have a problem with your main database, everything is safe and secure elsewhere.

Of all the options, cloud storage is best, as this cannot be destroyed even if your computers or other hardware fail. All your documents will still be there, in a safe online space.

Back it All Up

9. Site Safety

How safe are your actual premises, both from would-be criminals and from a health and safety point of view?

To ward off thieves, it’s always a good idea to make sure the outside of your building is made to look unattractive to thieves. This can involve making sure it’s well lit, hard to get into, and having visible security cameras.

On the inside, keeping all safety exits – and also teaching your staff where the safety exits are – will ensure everyone can leave should they be required to suddenly down tools and leave the building.

Site Safety

10. Always Review

The art of keeping your business safe lies in constantly monitoring and reviewing your safety operations. Criminals, especially online, are always coming up with new and clever ways to target a business, and if you’re not aware of the new things they’re doing, then you’ll be a risk.

Every few months, take the time take another look at your security and safety practices and see where and when it can be improved. You always need to stay one step ahead of the people who intend to do you harm!

Conclusion

It’s unlikely that your business will suffer from any of the attacks outlined above, but it always makes sense to be prepared. You never know what will happen in business, but if you’ve taken steps to stay safe, then you’ll have little to worry about. With your peace of mind intact, you’ll be able to focus on improving your business knowing that you don’t have to worry about any harm coming your way.

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10 Quick Small Business Safety Tips: #8 Is A MUST! was first posted on June 1, 2017 at 9:49 pm.
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Want to Motivate Your Employees? Try These 3 Simple Tricks http://www.webincomejournal.com/18235/motivate-your-employees.html http://www.webincomejournal.com/18235/motivate-your-employees.html#comments Thu, 18 May 2017 14:55:46 +0000 http://www.webincomejournal.com/?p=18235 Want to Motivate Your Employees? Try These 3 Simple Tricks was first posted on May 18, 2017 at 2:55 pm.
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Employees are an important part of any business. It doesn’t matter what industry your business is serving. When your employees are motivated enough they will always put in their best and your company will be the best for it.

Unfortunately, this is one area that many have find to be really hard when it comes to running a business. Keeping their staff motivated enough to keep things interesting is challenging. But one thing is sure even if your workforce is passionate about your industry it doesn’t take long before the repetitiveness of the 9 to 5 schedule starts to wear away at the passion and determination of the employees. This is especially so if they’ve been working on the same project for a long time and repeating the same tasks day in and out.

Once your employees feel disengaged with the organization productivity is bound to drop. When this happens, sales will definitely drop also and you can be sure that from that point onward it will be a slippery slope downwards. It doesn’t matter whether you have a workforce full of intelligent and experienced individuals.

Quotes on Motivating Employees

Motivate Employes to increase productivity

Here are some selected “motivating employees quotes” that will help you understand the important role this can play in any organization.

“To win in the marketplace you must first win in the workplace.” – Doug Conant, CEO of Campbell’s Soup

“When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.” – Simon Sinek

“Employees who believe that management is concerned about them as a whole person – not just an employee – are more productive, more satisfied, more fulfilled. Satisfied employees mean satisfied customers, which leads to profitability.” – Anne M. Mulcahy

“The way your employees feel is the way your customers will feel. And if your employees don’t feel valued, neither will your customers.” – Sybil F. Stershic

You can say every one of them is right in every way right? So, how can you put a smile on the face of your staff so they can be motivated again? How can you relight that fire and passion in their eyes once more? In short, how do you keep your employees motivated in order to increase productivity?

Satisfied employess

Fact is, as a small business there are simple ways to motivate employees and increase productivity without spending a lot of money. Below are some practical ways that have been proven to work wonders.

3 Simple Ways to Motivate Employees to Increase Productivity

1. Offer Incentives

The best way to keep your employees engaged at work is to switch things up. You need to incentivize your workers to try harder and a new objective is a great way to achieve this. Simply stating that the business has a new plan or a new project on offer isn’t enough; you need to let your employees know how the company is making changes to benefit them.

Money is a huge incentive, obviously, and offering rewards in the form of bonuses for those who make the most sales or perhaps even offering a promotion for the top seller of the month are both ways in which you could offer a chance for progression and change within the company. It’ll certainly motivate your staff again.

Incentivize performance

2. Create A Nicer Workplace

Whether at work or at home, we are affected by our surroundings. You likely didn’t need anyone to tell you that, but it might be time to take another look at the workplace in which your business is situated. Does it look appealing? An uninspired working environment will lead to uninspired workers, so it might be time to create a nicer workplace if you want to lift the mood amongst your workforce.

You could browse through office cubicle options online if you’re stumped as to where to begin with your office redesign. Much like interior design at home, you don’t have to spend a fortune when it comes to improving the workplace; simply put some thought into warmer lighting, brighter colors, and perhaps a more exciting break room with a TV or table football for employees to enjoy.

Create A Nicer Workplace

3. Provide Training Opportunities

Your workers want to feel as if you’re invested in them, and taking the time to train your employees so that they can achieve more shows that you value their contribution to your business and you want them to stick around. It might also show that you see the potential for workers to progress up through the ranks of the company and you want to prepare their knowledge and skill set for that opportunity.

Conclusion

Ultimately, motivating your employees to get the best out of them is simply by treating them as humans and not some machines or piece of software. Make them feel wanted and appreciated and you would have given them enough motivation that will result in more productivity for your business. Simon Sinek, quoted above, definitely was right when he said, “When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.”

So, what do you say? What are your top tips for motivating employees in the workplace for increased productivity? How about watching this short video for some ideas?

Share your thoughts in your comments below.


Want to Motivate Your Employees? Try These 3 Simple Tricks was first posted on May 18, 2017 at 2:55 pm.
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Best 18 Cheapest Small Business Ideas to Start From Home http://www.webincomejournal.com/17739/cheapest-business-to-start.html http://www.webincomejournal.com/17739/cheapest-business-to-start.html#comments Fri, 31 Mar 2017 08:24:15 +0000 http://www.webincomejournal.com/?p=17739 Best 18 Cheapest Small Business Ideas to Start From Home was first posted on March 31, 2017 at 8:24 am.
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Looking to start your ? Do you reside in some remote corner of the world and because of that you’re asking, “what’s the best business to start in a small town like…(your small town’s name here)?” Are you being held back because you don’t have the capital to get started?

If you answer yes to any of these questions then this post is for you. It doesn’t matter if your problem is lack of business idea or its lack of start up capital.  In this post I want to share with you a few you can start today with little or no money.

Small Business Ideas From Home

With the number of layoffs in the corporate world in recent times, it has become clear to many that there’s nothing like job security in our today’s world.  To overcome this many are now thinking of becoming the boss – in other words, they are now more conscious of starting their own business.

Unfortunately, many who have come to this realization are stuck with not knowing what business to start.  Beyond that not many really have enough savings to get started. So, to these ones the problem is how to get the cheapest business to start.

To the later, let me quickly say this, when I started my internet business, I had very little money. In fact, for the first few years I invested virtually nothing (financially) into it! I simply used free tools and resources that abound on the internet to setup and run the business. Today, there are numerous such tools and resources out there you can still use. A simple search on Google for “how to start a business without money online” and you’re sure to get a plethora of results to work with.

Now, it must be clear that there are lots of businesses you can start with little or no monetary investment however, you’ll need to give the business some time to pick up. You definitely shouldn’t expect to make it big right from the very beginning.  But that notwithstanding, you can take the ideas in this post and run with them without much fuss.

So What is the Catch?

Well the only thing that I would even consider a “catch” would be the fact that you will need the skills necessary to complete whatever task is asked of you during business. This basically means do not start up a dog grooming business if you do not know how to groom dogs. The key is finding something that you are truly interested before starting the business.

Maybe you are not worried about losing your job right now but you’ve come to realize that you will never have the chance to advance any further in the company you are working for presently, these business ideas are sure to help you out. So, if you’re ready let’s get rolling.

So, what businesses can be started with little or no money? Here are eighteen you would want to consider right now:

18 Best Business Ideas to Start with Little Money

1. House and Office Cleaning Business

Office Cleaning Business

This business requires little or no money to start, the only thing you will need is the skills to clean (which everyone should have), and the cleaning supplies to do it with.  When you get the first job you can use the cleaning supplies that you already have and then buy more with the money you receive when you are through. In the event that you do not have the cleaning supplies on hand, then you should not have to spend more than about $20 dollars!

Once you have the supplies necessary, advertising a cleaning business is simple. The majority of house and office cleaners simply place an ad in the local paper detailing the area in which they would like to work, and the majority offer free bids. Potential clients will call, and you will take a trip to their house. You will analyze it and give them a bid. You can also use social media marketing to promote your cleaning business. Facebook is a great place to start.

2. Laundry Business

Laundry Business

This one is great because you can take a skill that you should already have, and then put it to good use to the people that do not have the skill, time, or the energy to do it. Offering a pickup and delivery laundry service just means that you pick someone’s clothes, wash and dry them, fold them, and then return the clothes to their house. The only thing you will need is the soap to wash the clothes in (and some laundry companies even make the client provide their own laundry detergent due to allergies and personal preferences).

This business especially tailors to bachelor men, so you will want to advertise in places that would attract this type of person’s attention.

3. Alteration Service

Alteration Service

If you have basic sewing skills, then you may want to consider starting an alteration service. Alteration could mean hemming pants, changing seams, or dying clothes.

The only money you may need out of pocket is to buy various colors of thread, needles, and possibly a sewing machine if you are planning on taking on larger jobs.

Since your main focus will be clothing, you will want to advertise at local clothing shops or department stores. You may also want to consider talking with businesses that supply uniforms to employees. The business can then recommend that mployee to you if an alteration in their uniform is needed.

4. Babysitting

Babysitting Business

This one seems obvious, though many people take it for granted and quickly dismiss it as a “teenage job.” Babysitting may be one of the better options, since it does not require any money to start.

You can baby-sit in your home or the home of the children in which you are babysitting. The choice is really up to you. If you are thinking of babysitting children from more than one family, then you will be required to baby-sit in your home, otherwise on location babysitting will suit you well.

Some babysitters offer to provide meals, while others require the parent to supply a lunch. It is really up to you.

You will want to provide some type of stimulation for the children you baby-sit. The last thing any responsible parents wants is their babysitter to allow their children to sit in front of the television the whole time they are with you. Try to make whatever you do as active and education as possible.

When you begin advertising your business, you will want to focus on places where parents and children would be. Many schools have community boards that would be able to place flyers. You may also considering placing an ad in the local paper or on a website that allows parents to search for potential babysitters.

5. Pet Sitting or Walking

Pet Sitting or Walking Business

Like babysitting, this can be greatly overlooked. People take great pride in their pets, and do not want them to be left alone while they are away.

Some pet sitters only sit when the client is away for long periods of time, or on vacation. Others pet sit on a daily basis while their client is at work. Still others only have to visit the pet once or twice during the day to walk them and let them use the bathroom.

It is important to remember that even the nicest pet can become upset and mean in the presence of other animals. Make sure that if you decide to take on more than one family’s pets then all the families involved should know.

Advertise this business at your local pet store, vet, or along a dog walking path. You may also want to consider placing an ad in the local paper as well.

6. Personal Chef

Personal Chef

Can you cook? Then you may want to consider becoming a personal chef. Many personal chefs are called when the family just simply does not have the time to cook dinner, but does not what to get into the lifestyle of ordering out every night.

Usually, personal chefs arrive before the majority of the family does and begins cooking. Once cooking is complete, then you will set up a table and supply the family with the food.

It is not very often that the personal chef has to clean up after the family is done, however you may offer these services for an additional fee.

You may also consider preparing the meals at your home, and then delivering the food to the client.

The best place to advertise this type of business would be at your local grocery store or in the local paper.

7. Court Paper Server

Court Paper Server

Many lawyers and other legal agencies do not simply have the time to serve papers. This is where you come in. Lawyers and legal agencies will pay to deliver these important documents. The only thing you will need is transportation and the gas required to do so.

You will want to contact the agencies in your local area and discuss it with them.

8. Resume and Document Writer

Resume and Document Writer

You could consider becoming a resume writer, especially if you have a way with words. A resume writer takes the skill, talents, and job references and turns it into an easy to read résumé for potential employers.

Not only can you charge for writing the resume, but you can also charge how many copies of it as well. The paper and ink it takes to print the resume is the only charge you should accrue.

Advertise this type of business at local job agencies, employment offices, or on your local paper.

You will need to be careful when advertising. Make sure that your clients know that your resume will not guarantee them getting a job, but it will just present them in a more professional manner, which in turn will make them more likely to get a job.

9. Mobile Car-Wash and Detailing

Mobile Car-Wash and Detailing

With a little soap, water, and rags, you will be able to start a mobile car washing and detailing shop.

You will simply need the basic cleaning supplies and a good vehicle to transport the supplies in. Supplies include: car safe soap, rags, buckets, a portable vacuum, and dashboard and tire cleaner. All of this is relatively inexpensive.

Make sure to place a sign on the vehicle you use for the business. Signs can be picked up at your local graphics shop pretty inexpensively. You can also place flyers in various areas.

Once you are somewhat established you will then want to start marketing your business to car dealers, fleet services, rent-a-car places, corporations which supply vehicles to their workers, etc.

10. Power Washing

Power Washing

Oily driveways, accidental spills, mud left over from a rainy season, salt buildup. All of these may be reasons for someone to hire a power washer to clean their road, driveway, or home.

Power washing only requires a strong power washer. The client will supply the water hookup.

Advertise this type of business in your local paper on flyers. Flyers can be placed pretty much anywhere, but you may want to target home stores, or auto parts stores.

11. Tutoring

Start a Tutoring Buainess

Are you great at a specific subject? Are you great at explaining even the most complicated algebra equations? You may want to consider starting a tutoring service, and put your skills to work.

Since the student will supply all the books and materials, all you will need is your effort.

The best place to advertise this type of business is at local schools and businesses geared towards learning.

12. Packing and Unpacking Service

Packing and Unpacking Service

Not many people in the world like to pack or unpack before or after a move, even though their lifestyle may require them to. You can offer your services to these types of people.

Some packers supply the materials including boxes, tapes, protective covers, plastic wrap, plastic peanuts, and so on. If you supply the materials needed to pack the customer, then you will be able to charge a much higher rate than packers that do not.

Some packers and un-packers may even offer to load and unload the items from the moving vehicle. Be sure to look into insurance if you decide to go this route.

One of the best places to advertise this type of business it at places that provide do-it-yourself moving supplies and vehicles (such as U-Haul office or Penske). You may even want to talk with the owners of these shops and work out a deal. Some of your clients will come to you before they decide on where they will be buying their moving materials and vehicles. If you have a referral system worked out with one of these companies they can also recommend you to their clients if they are in need of your type of services.

13. Bookkeeping

Bookkeeping Services

Are you good with numbers and organization? If you are, you may want to think about starting a book keeping business. This business is pretty easy to market since every type of person, and business may need someone to update their business books.

The only thing you may need for this type of job is a program (if you are using a computer) and the necessary paperwork. If you have to supply the paperwork, you can charge additionally for this.

You will want to advertise residually at local tax places or office stores. If you want to target businesses you may want to look into local business directories. If nothing else, you can put an ad in your local newspaper and go from there.

14.

Home Organization

If you are good at organization, then you may want to consider starting a home organization business.

You may want to consider supplying the materials needed for organization such as boxes, labels, shelves, etc. If you provide the materials, then you will be able to charge for it. You may also require your clients to buy the materials themselves. Whatever you decide will work.

Home organization is best advertised at home stores and in your local paper.

15. Language Translation

Language Translation

You will help break through barriers caused by language difference and improved communication. Businesses will call you when they know they will be dealing with clientele that speak a different language, typically in advance. Every once a while, you may be called in an emergency situation. The pay depends on the amount of people you will have to translate for and if you are notified ahead of time or not.

If English is your second language, or you just have a liking for foreign languages, your services will come in handy for local businesses that deal with multi-cultures.

If you do not know a foreign language, but you are still interested in language translation as a career or business, then translation books and programs number in the thousands, even for the newest user. It just takes a little time and energy to learn a new language.

Contact local business, doctor’s offices, and government agencies and ask if they are in need of translation services.

16. Apartment and Rental House Preparation

Apartment and Rental House Preparation

Local real estate agencies that host rental properties as well may hire make-ready-services for their properties. The best thing about this job is the fact that they typically supply all the tools and materials needed to complete the job. Make ready services complete technical services such as cleaning, painting, and small handy work (replacing door handles, light bulbs, etc).

Talk with your local apartment complexes and real estate agencies. You may also consider placing an ad in your local newspaper as well.

17. Restaurant Delivery Service

Restaurant Delivery Service

Restaurant deliverers, take orders by phone for local restaurants, go pick up the food, and then deliver the food to the office or home of the person wanting it.

The only thing you will need is the vehicle in which to transp the food.

You may want to consider a detailed flyer stating the businesses you will pick up from, or a website that contains the complete menus of each. Talk with local businesses about possibly referring you to their customers.

By collecting a delivery charge and tip, the owner makes a substantial amount of money.

18. Valet Parking

Valet Parking Services

Valet parking is simply the act of driving a person’s vehicle to a designated area to save the walk.

Local businesses may need valet parking at different times. You will want to contact then so they know that your service are available.

Businesses that offer event planning may also have an interest in your services and may call whenever you are needed.

Not only will you receive a fee from the business for providing the service, but the majority of people who use valet parking will pay a tip as well.

Just let your local businesses know that your services are available.

BONUS: 11 Small Business Ideas That Are Easy To Start [Video]

If you would rather focus on starting an online business then you may want to check out this video by Justin Bryant. Enjoy!

Conclusion

Our world is changing at a rapid rate. If it is not the economic downturn there is also the issue of easy access to cheap labor through outsourcing, and technology replacing human jobs.  So, starting your own business is something you want to take seriously. I suggest you look into these small business ideas. Pick any of your choice and get started today.


Best 18 Cheapest Small Business Ideas to Start From Home was first posted on March 31, 2017 at 8:24 am.
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5 Little Talked-About Tips for Succeeding As an Affiliate Marketer http://www.webincomejournal.com/63/affiliate-marketing-success-tips.html http://www.webincomejournal.com/63/affiliate-marketing-success-tips.html#comments Mon, 20 Feb 2017 08:25:42 +0000 http://themarketingmouse.com/?p=63 5 Little Talked-About Tips for Succeeding As an Affiliate Marketer was first posted on February 20, 2017 at 8:25 am.
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Affiliate marketing is no doubt one of the super-easy ways for anyone to start making money online. Whatever your online marketing experience you can get started today as an affiliate marketer.

There’s no doubt that building and growing a successful online business requires some form of work however affiliate marketing is unlike creating and launching your own products. Definitely that requires much more time and commitment plus a greater level of risk!

Why is affiliate marketing that less demanding?

While there may be different reasons for this basically, as an affiliate marketer the products are already there for you to promote and make the money. There are a good number of fairly known brands for you to choose from. Most of these brands are not so hard to sell since they have already built some form of goodwill in the market. You only need to know how to sieve through the numerous products on offer to get a slice of the cake.

How affiliate marketing works

Affiliate Marketing Definition

To really make the best of your affiliate marketing efforts it is important that you have a good understanding of what affiliate marketing is and how it works. For this I will want us to turn to Wikipedia.com.

And here’s what Wikipedia has to say:

“Affiliate Marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer’ or ‘brand’), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate’), and the customer.”

From this definition one thing you must note is that unlike programs like Google Adsense that pay you per click affiliate marketing pays per performance. That is, you are only paid for results. This way both the merchant and affiliate marketer wins!

To learn more about how affiliate marketing works, watch this video:

Now, let’s discuss some little talked about affiliate marketing tips that will help you succeed with your online business as an affiliate marketer.

How to Succeed With Affiliate Marketing

1. Choose Wisely

How to win with affiliate marketing

To get started, you may want to choose something that you are familiar with. This product or service may not be the hottest thing in the market right now nor make you a millionaire, but you will come off more confident and sincere with something you know and believe in.

Besides, if you’re already running your business online, incorporating it into your existing business will be much easier since you may be running a business that is in sync with your talents and desires already.

Something familiar will allow you to be more personal and creative.

Trying to build your home business around something you know little about will soon become boring and tedious. Working with something familiar will also give you some experience in the program. You can always expand at a later time when you are more familiar with how things work.

Remember, in the world of affiliate marketing there is no such thing as the perfect program. Any particular program will be stuffed full of varying testimonials. Some will be great while others not so great. You need to decide for yourself and not get put off by a few bad experiences. In the end it is down to you and how much you want to put in.

2. Identify the Demand

With affiliate marketing programs you’ll likely be given a range of products to sell. Check out the demand of these products. You should try to stay away from trendy items. They’ll sell like mad one minute but you’ll be giving them away the next.

You need to sell things that you know people want and need. That way your long term sales objectives will get met.

Start your affiliate business by first identifying the demand

3. Never Limit Yourself

Don’t limit yourself to just one product. Try to offer a variety of affiliate products. Many affiliate marketing programs offer a selection and it is best to go with these. Basing your business on one product may work in the short term. However, someone will eventually come along with something better or cheaper.

4. Set Yourself Apart From Other Affiliates

You are not definitely the only one marketing that affiliate program! There are hundreds and in most cases thousand others doing just that. You need to establish what makes you and what you offer different from others. What do you offer that sets you apart from other affiliates?

You should always use tact when talking about your competition. Putting them down or being rude will only backfire on you. Talk up the advantages that you offer and leave it at that.

Stand out as an affiliate marketer

5. Do Everything You Can To Keep Your Customers

Finally, keep your customers happy. The happier they are the more likely they are to come back. Offer your customers incentives such as savings on their next purchase. It may cost you more but only in the short term. Keeping your customers happy will result in them referring you to others.

Conclusion

Starting an online business as an affiliate marketer requires much less risks than creating your own business to sell online. However, everything else is like any other business. You need to work very hard and be dedicated.  How much you put in will determine the level of success you achieve. There are no surefire ways but there are of course good tips that can be of help. Use the above tips and you can be sure of success today.

Over to you: If you’re an affiliate marketer I will love to hear your thoughts on this. How do you choose your products/services to promote? What one thing do you do that you think many affiliates are not doing? Share with us in your comments below.


5 Little Talked-About Tips for Succeeding As an Affiliate Marketer was first posted on February 20, 2017 at 8:25 am.
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How to Avoid Being An Online Business Failure! http://www.webincomejournal.com/868/internet-business-startup-failures-how-to-avoid-being-one.html http://www.webincomejournal.com/868/internet-business-startup-failures-how-to-avoid-being-one.html#comments Tue, 07 Feb 2017 09:25:34 +0000 http://imadviceblog.themarketingmouse.com/?p=95 How to Avoid Being An Online Business Failure! was first posted on February 7, 2017 at 9:25 am.
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When you hear things like, 90% of new businesses fail in their first 5 years, what is your reaction? Do you just overlook it with a wave of the hand? Are you appalled by such stats?

Fact is, I’ve always wondered why, with the available information today, many wannabe online entrepreneurs still fall flat on their faces with their online business. For me, it’s really worrisome. I just can’t imagine why the high failure rate.

And that is why for some time now I have been researching and studying this topic. If you have read most of my blog posts for the past couple of years you will discover that I’ve tried to, in one way or the other, proffer some help. So this post is actually an addition to the many others that are already published on this blog. Just take a look at the related posts section below this post for more on this!

Okay back to the question, why the high rate of online business failure despite the available info on the net today?

Why so many business failures online?

First…

Some Misconceptions About Doing Business Online

Of course, there are a number of reasons. But before we look at that it is important to say that success happens online because of some very important factors.

Success happens because people have the right ideas about internet marketing and how it works…

…and

Success happens because people do not expect to get rich quick or become millionaires overnight without lifting a finger; as most gurus will want to make you believe!

So, if you jump into starting an online business with the notion that you can get up and go to work whenever you want you will only be setting yourself up for failure. Those who think they can work when they feel like it and still make a living online are living in dreamland. It will never happen!

If you have these false hopes then you better do a rethink.

Again you can’t expect to build a successful business online by simply getting a website built and hanging out an ‘open for business’ sign. The world isn’t going to line up and hand you their money because you have setup a website!

You must understand that online businesses do not run on auto-pilot without your personal input. Yes, it’s true that you can automate most of the workings of the business but that does not take away the place of putting in the right amount of work, especially if you’re just starting out. Most of the internet marketing gurus who entice you with their hyped up sales-letters have already paid their dues in this area. So, do not believe them when they tell you this in their bid to sell you their push button solutions.

It’s important therefore that you get this clear that success online has never happened overnight for anyone and it won’t happen over night for you!. You must be prepared for the time investment if you desire to be successful.

Common Reasons Why Many Internet Business Startups Fail

Lack of basic business knowledge

1. Lack of Basic Business Knowledge

All businesses have two things in common. They are BUSINESSES and therefore be run like BUSINESSES!

Anyone who desires to build a successful business need to understand the accepted practices of running a business. They need to understand simple and basic ideas like acceptable over-head expenses in relation to projected income. Internet entrepreneurs need to understand profit and loss and what constitutes each.

A college degree in business is not essential for a digital entrepreneur to be successful but it sure wouldn’t hurt. Just some basic business knowledge is absolutely vital.

If you have a hard time balancing your personal check book, you probably should keep your day job and forget about starting an internet business.

It is true that you can hire accounting firms that will tell you whether or not you made a profit but not how to make it. If you have no business background you need to, at the very minimum, get some good business advice before you even consider opening an online business.

The fact is all successful businesses operate on sound business principles. Successful businesses aren’t accidents. The proof is in the numbers….only 10% of new internet businesses are successful or are even still in existence after the first 120 days of operation!

It is not even reasonable to expect to make a profit from a new business enterprise for many, many months.

You must have sufficient resources available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ and there is no way around the need for enough of it.

The good news is that, just as I have said earlier, there are enough info out there to help you out. A simple visit to Amazon.com will open a whole of possible help to you. Better still here’s a top recommended resource: Go It Alone

Go it Alone - Kindle Book

2. The Wrong Mindset

You’ve most likely heard the phrase, “He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.

But the word ‘attitude’ is an important one when discussing internet marketing start-ups. A good attitude…a good mindset can’t insure success but a bad attitude and a bad mindset can certainly guarantee failure!

Here are some wrong attitudes that will absolutely guarantee failure:

1. I can work when I want to -Wrong, wrong, wrong! You can’t just work when you feel like it. You have to expect to put in many long and very tedious hours of very hard work to make a new internet enterprise succeed.

2. I can get rich quick – You couldn’t be more wrong and you are not only wrong but you are putting yourself in danger as well. There are bazillions of crooks out there on the internet who are waiting for their next easy prey and if you are looking for a quick way to get rich, you ARE the next mark.

It is possible to make a very comfortable living with internet marketing enterprises but if anybody ever tells you it is quick or easy, they are deceiving you.

3. I don’t need a business plan – There you are…wrong again! Internet business is BUSINESS. The same business principles apply to online businesses as they apply to any brick and mortar business. It is imperative that you have a plan for success that is based upon these sound business principles.

4. When you have an internet business of your own, you don’t have a boss – Wrong again! You are your boss. If you aren’t a good boss who sees to it that work is accomplished on time and in full, you will doom yourself to certain failure.

Unless you are a boss who sets up a working schedule and establishes goals that must be met, you will find yourself working at a job under a boss who does do those things and maybe for minimum wage!

Build your own dream or someone else will hire you to build theirs!

So, How Do You Optimize Your Possibilities for Success?

The thing about starting a business…any business…..is that there is no guarantee of success under any circumstance. Even big international businesses can fail at new business ventures. Failure is always an option but the possibility of success can be optimized.

You can optimize the possibility of success by:

1. Having a good solid business plan in place. There is an old saying: “Those who fail to plan, plan to fail”. A detailed set of plans for success will greatly help. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates for accomplishing each step.

2. Expecting to work very hard to accomplish your goals. Never expect anything to be easy. You will be right most of the time because things are rarely as easy as they look. Each step toward success requires work, time and patience. Sometimes things don’t work out right on the first try. You have to be willing to try again and again until you do succeed.

3. Not falling for get-rich-quick schemes. The internet woods are full of those who prey upon those who are looking for quick and easy ways to become rich. Those ways do not exist. Get over the idea that there is an easy way out. There is NOT.

Please remember those statistics – 90% of all new internet businesses fail in the first 120 days!

You don’t have to be part of that majority. You can become a part of the 10% minority.

Will love know what you think of this post. Kindly share in your comments below.


How to Avoid Being An Online Business Failure! was first posted on February 7, 2017 at 9:25 am.
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3 Incredibly Clever Ways Small Businesses Can Make More Money Online http://www.webincomejournal.com/18149/incredibly-clever-ways-to-make-more-money-online.html http://www.webincomejournal.com/18149/incredibly-clever-ways-to-make-more-money-online.html#comments Fri, 20 Jan 2017 09:53:39 +0000 http://www.webincomejournal.com/?p=18149 3 Incredibly Clever Ways Small Businesses Can Make More Money Online was first posted on January 20, 2017 at 9:53 am.
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As a small business entrepreneur are you looking for ways to make more money from your business without unnecessarily adding to your cost? Then this article is for you.

Frankly, many small business owners think that it’s easy to make your business a success online. But that’s not true at all. Fact is, it’s easy to setup a new business online but it’s not so easy to make it a success. There are a lot of high scale problems that might just confront you. These include, lack of attention or a more popular competitor taking all the business.

Besides, it’s possible that all the customers that you want are already buying the product that you offer from another business. And of course when this happens you can never see the type of profits you’d like to from your online company.

The question therefore is, how can you make your business more profitable online and transform a dwindling model into a money making machine?

While there are different profit making opportunities you can apply to take care of the situation I have the following to be truly outstanding. These simple ideas will help you make more money with your business without spending a lot of money to do it.

Clever ways to make more more with your small business

Simple Ideas to Make Money with Your Small Business Online

1. Increase Opportunities

Perhaps one of the best ways to make your business more profitable online is to ensure that customers have as many options as possible to buy.

To do this, you need to think about more than just your website or social media but rather what type of device your customer might be using. For instance, you might find that the majority of your customers are viewing your site on a mobile device. If that’s the case, it’s important that you ensure your site still works effectively when viewed on mobile devices. To do this, you need to make sure that it is mobile responsive.

Any top digital agency can arrange this for you and ensure that there’s no problems with a lost audience because they can’t view your site. Don’t forget this year Google have started penalizing site owners for not being mobile responsive. This should tell you how important it is.

Apps are important too. With the right app, you can get the attention of customers and ensure that they want to buy from your business. It’s important that the app is fun and easy to use.

You can also make sure that it has Third Party SDK Integrations. With this type of design, your app can connect to other areas of your business campaign. Due to this, customers will find it easier to get from one area to the other.

They can also use the app to check for updates from other areas of your campaign such as your Twitter. However, the most important thing about your app is it is fun and easy to use. If it isn’t, customers won’t keep it on their phone long enough for you to see an impact.

Make mobile buying easier on your site

2. Make Buying Easy

Next, you need to think about making buying for customers as easy as possible. It’s crucial that your customers can find the product they want and buy it immediately without delay.

The trick to making sure purchases are fast and easy is great security. If you have all the available security measures in place, you can get customers through as quickly as possible. You can even have ID systems that mean they don’t have to log in. Instead, the site remembers them, and one-click purchasing is possible.

You can also look at social media buy buttons. Rather than social content pushing customers towards your site, you can instead get them to buy right then and there. That way, there’s no chance of losing customers who didn’t follow the link. Or, who didn’t have time to click from one site to the next. It streamlines the purchase process, making things simple for you and the customer.

Make buying easier on your sitess

3. Expand Your Reach

If you expand your reach online, you can boost your customer numbers and reach a wider audience. This, in turn, will lead to higher levels of profit.

So, how do you boost your reach as a business owner?

Well, the simplest option is to make sure that you are constantly looking at ways to improve your marketing campaign. For instance, you should think about working on the quality of your content. Remember, quality is always going to be more important than quantity and will actually lead to a larger audience.

You might think that the best way to attract more people is to release as much content as possible. That’s not the case at all. In fact, you’re more likely to get increased interest if the content is shared more and that will happen if it’s a quality product. Therefore a little greatness will pay off a lot more than a ton of shoddy work.

It’s also possible to boost the reach of your business with new business partnerships. Look for a company that isn’t directly competing with you but shares the same market. You can then work together to create one massive marketing campaign that makes an impact.

Expand your business reach

Conclusion

In concluding this piece I will want to say that gone are the days when business owners were wondering if they should move their businesses online. Marketing your small business online is the best decision you have made but today that is not enough. The competition is increasing by the day. It is important therefore that you find out different ways to make more money from running that business online. Implement these simple but clever ways and you’ll see your business profits soar in no time at all.


3 Incredibly Clever Ways Small Businesses Can Make More Money Online was first posted on January 20, 2017 at 9:53 am.
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