“There is a season and time to everything under the heaven” so says the Good Book!
Yes, there is a season and one such season is just around the corner, the coming holiday season! The question however, is how can you as a business make the best use of this season? How can you position your business to ensure that it maximally profit from the boost in sales that usually accompany such seasons? As a business it is clear that having in place a strategy for the holiday season is a savvy thing to do.
For example, ComScore reported that online profits reached about $42 billion in November and December of 2012 and this figure is expected to rise in 2013! It is therefore a wise business decision to prepare your digital properties right now to ensure that you are not left out of these profit takings.
To help you, here are few suggestions:
1. Get Your Website In Shape
Your business website is definitely the center of your marketing operations. Social profiles in places like Facebook, LinkedIn, Twitter etc. may be powerful outlets to connect with your prospective customers but your business site is the foundation of your operations. It is important therefore that it should be the first point of call when preparing for the holiday season.
Here are few things to look into: Can your business site handle an influx of traffic this season? How about the site’s speed?
You need to test your site’s average response time and make improvements where necessary as this could impact negatively on your holiday season performance.
2. Mobile-Optimize Your Ecommerce Website
Is your business website mobile-ready? If it is, how mobile-optimized is it?
ComScore also predicts about $25 billion for mobile ecommerce sales this year. This should serve as some inspiration to mobile-ize your business website. There are different mobile solutions in the market right now. But basically, maintaining either a standalone mobile website or a mobile-friendly version of your business site will do the trick.
Besides a mobile website, creating mobile app solutions that can help customers to easily make purchases or access information about your business will also greatly ensure you take your own share of the holiday season’s profits.
3. Plan Your Promotion Tactics
This is actually the time to begin your holiday season promotions. And there are a number of things you can do. Taking a cue from past holiday sales you can plan giveaway promotions like buy-one-get-one-free offers or offer free shipping deals.
You can also plan daily deals on sites like Groupon.com or use other powerful promotional tactics like hiring professional web content writers to create promotional content that will boost your brand visibility and drive targeted traffic to your sites. These will positively impact on your sales.
4. Paid Advertisements
When it comes to holiday season marketing, time is of great essence. And one good way of ensuring timeliness is using paid advertising. There are email solo ads, website advertising, Facebook ads, Google Adwords, etc. Depending on the type of traffic you are expecting, using any of these paid advertising media is a great way to ensure you benefit from the holiday season sales.
Holiday season marketing is indeed mostly about preparedness. It’s only those who have prepared for the season that will see the profits come in. If you are running an ecommerce and have not prepared your business for the coming holiday season sales then it is time you get started. Implement the suggestions above and you will definitely smile to the bank by the time this holiday season is over!