What Facebook And Other Social Media Sites Can Teach You About Blog Monetization!

Recently, there has been a whole lot of controversy regarding the subject of blog monetization. While some bloggers agree that monetizing your blog is a good thing, since you deserve some form of compensation for your labour, others vehemently oppose the idea emphasizing that blogs are for relationship building and trying to make money off your relationships is unethical!

Still among those who accept the idea of blog monetization, many readily frown at the idea of selling ads spaces on your blog as a way of monetizing your blog. To these ones, displaying adverts on your blog is simply a put-off and should be discouraged!

Now, I’m not here to argue whether blog monetization is right or wrong. However, having observed the confusion that many bloggers face because of these divergent views, I want to use this post to make a statement on these various beliefs and leave you to make your decision on what is best for you!

Recommended: Who Is Making Your Rules?

Blog Monetization – What Really Should You Do?

Blog Monetization: Example of Facebook and others!At this point let me say what really pushed me into writing this post was a comment in a discussions in one of the groups in LinkedIn.com. During this discussion, which centered on the recent changes by Facebook, a member of the group mentioned how much he now disdain Facebook because, to him, Facebook has lost its focus and is now more concerned with making more money for the site owners rather than being a truly social networking site!

What, Facebook has lost its focus?

Now, I understand that many people have this view. Of course, most of the new changes on the site are nothing but subtle ways of increasing the number of businesses and individuals that advertise on the site.  But does this make Facebook to have lost its focus?

Of course, you may not stand the sight of the ads on these social networking sites but you must remember that you are not the one who calls the shots. For one, you use the site for FREE, not caring about how the various resources you’re enjoying for free, are being financed.

Besides, how much do you know of the mission and vision of these sites that you now think that sites like Facebook have derailed because they are selling ads on their sites?

Indeed, when I read that comment the controversy surrounding blog monetization, which I’ve read on different blogs over time, came to mind. I realized then that why many are against the idea of monetizing a blog through advertisements, stem from the same root.

The fact is, a blog is nothing different from a social media site.  Indeed, many have come to accept it as a socializing tool – both for connecting with your readers and also building relationships with them.

But beyond that, a blog could be a business and a marketing tool.  In fact, to get the maximum results from your blog you must accept it to be so.

So, How Do Social Media Sites Make Money?

I think this is a question that we need to ask if we must learn anything from these social media sites and making money online. As you read this I’m sure you have profiles on different social networking sites. And of course, if you are on Facebook, which I believe you are, you have been using the site for free all these years.

But have you cared to know how they keep providing those tools and resources for free? Do you realize that Facebook, Google.com (G+), Pinterest, Linkedin etc are registered business concerns?

What this means is that while they offer you the opportunity to connect with your social circles on their sites for free they also aim to cut a profit as businesses!

But depending on the social media platform, the business model and monetization strategies may differ.  But the truth is, no matter how different the strategies may be, it still stand that they must make money for their venture capitalists!

Here are some ways social media sites are making money that could be interesting to a blogger:

1. Advertising – This is a common one to all the social media sites.

2. Selling subscription – Depending on the target market a few social media sites sell subscriptions to keep the network going.

3. Building and selling applications – This is another fast growing way social media sites are now monetizing their traffic.

4. Replacing affiliate links – This was actually the monetization model of Pinterest. They opened the site to all of us, encouraging us to share our user-generated content with our online friends, but unknown to us, something else was going on right under our nose!

5. Feature upgrades – This is a big one for LinkedIn. While you are free to have your profile for life, if you however desire to use some of the advance features of the site, you then need to upgrade your membership.

Any of these monetization methods can actually be used on a blog. take a cue from these social media sites or you’ll soon be packing your bags and luggage and hitting the door!

Recommended: Hey Blogger, Please Quit!

Go To the Ants and Learn!

Ok, that’s what the Holy Book says. And why not, if social media sites like Facebook and the rest are making money through the sale of adverting space, why not a blogger? And so, I’m saying, it’s time when bloggers should go to the social media sites and learn how to monetize their blogs.

I’ve always said it that bloggers are among the most hard working people on the internet today. That labor shouldn’t be in vain – a worker is worthy of his reward!

Or, don’t you think so?

Over to you: Do you think bloggers should sell advertising space on their blogs just like the social networking sites? Share your thoughts with us in your comments below.

About Chadrack

Chadrack Irobogo is a web entrepreneur, blogger, business coach and author. He’s a vastly experienced online marketer and runs a digital marketing agency where he helps local businesses drive valuable online leads. On this blog he shares business strategies and proven marketing tactics that delivers tangible results for SMBs and enterprise bloggers.

View all posts by Chadrack →

8 Comments on “What Facebook And Other Social Media Sites Can Teach You About Blog Monetization!”

  1. My man,
    This is really a great and interesting topic. I’ve also heard and read it in so many places that we shouldn’t monetize our blog but, when i manage to ask them why, they woun’t be able to provide a good reason for that.

    We’re working so hard to maintain our blogs and keep it updated so that our readers will also find something new they can learn from.

    Apart from that, we also spend some money for domain and hosting, premium themes and plugin and even sometime, pay for traffic so, where do we get those money from? Are running a charity?

    I think the reason we monetizes our blog is so that it can pay for all those investments and labor so that we will also be inspired to keep on doing it.

    To be candid with you my man, anyone that tells me not to monetize my blog because of some selfish reasons, i will simply tell him to go to hell :).

    Thanks for sharing.

    1. @Theodore Nwangene,

      Go to hell indeed!

      Personally, I’ve learned to make my own rules. I believe we all have our different reasons for blogging. I’m an entrepreneur those who make those rules knows who they are but ultimately, the end justifies the means!

      Thanks for the comment, mate.

  2. Social media website is great source to get traffic on your website and increase traffic on it, your post about Blog Monetization from social media website really good and it help to lots of blogger.

    1. @Ritivik Z,

      Thanks for the comment. Indeed, social media is today a big traffic driver but here we are talking about monetizing that traffic. Do you think it makes any business sense if we drive that traffic and we cannot make anything from them?

  3. Social media is a powerful weapon to promote your business.Business owners and bloggers urn to ads in social networking sites.Thanks for share such a informative post with us.

  4. This is really a great and interesting topic and it is a powerful weapon to promote your business.Business owners and bloggers urn to ads in social networking sites.Thanks for share such interesting topic

  5. Hi,

    If we are going good with support of social sites than it gives good amount of traffic on our blog because social sites like Facebook , twitter etc have big amount of traffic. If we are at good scenario there than it gives us good support and increase in income too.

    Nice share!

    Regards,

Comments are closed.