So far, 2013 has proved to be a promising year for many business owners. However, if you want to cash in and achieve the success you are dreaming of, you need the right online marketing campaign. There is no two way about it!
Of course, the Internet is in-arguably the most effective tool when it comes to getting your name out there. And so, you want to make sure that all marketing campaigns conducted via the Internet are effective and will bring you results.
In this article I want to present you with a few tips on how to design your online marketing campaign to fulfill your business dreams.
1. Get a Framework for the Basics
You need to know your services and/or products inside and out. You should sit down and write the basics of these. These things will play into your marketing campaigns down the road. The basic details are good to have handy because you will be asked about them. You will also want them ready for things like promotional emails.
You also want a complete list of the benefits for each service and/or product. This should not include key product features because these will be in your basics. The benefits should be identified so that you can tell people exactly why they need or want what you have to offer.
2. Know Your Customers
If you do not know who is buying your services and products, there is no way to ensure that you continue to attract them. You need to know what they want so that you can tailor your online marketing campaign to them. For example, if your products and services are mostly used by small businesses, then your campaign needs to target this demographic. Small business owners will not want bells and whistles, but will want the important information to be straightforward because they do not have a ton of free time to read emails and online campaign materials.
3. Profile the Markets
What you are offering will probably appeal to more than one customer market. Because of this, you will need to profile each market individually. You want to know things like their political leanings, age, gender, job or career path, education level, religious preference, salary and reading preferences. This is just a short list and you can add more demographics to this. Profiling is not to single anyone out, but to learn which marketing efforts will work the best. For example, what appeals to young women probably will not appeal to middle-aged men.
4. Speak Their Language
When you are creating your online marketing campaign, you need to speak in a way that will appeal to those you are targeting. For example, if you are working on a campaign for a new cardiac medication, you would use layman’s terms to target patients and more professional jargon when targeting medical professionals. When a customer feels that you really “get them” and understand their wants and needs, they are far more likely to trust you and what you have to offer.
5. Keep it Simple
This applies to every customer imaginable. Online marketing should be kept short and sweet because people’s attention spans are far shorter when reading emails and online materials. You want the most important points right at the beginning of your materials. You also want to hook potential customers right away and being straightforward right away is one of the most effective ways to do this. Tell them what they need to know out of the gate and save the little things for later. The key is to be able to anticipate what your customers want and to give it to them.
Think about it, are you using these 5 tips in your online marketing campaign right now? What have been your success so far marketing your business online? Share your views with us in your comments below.
About The Author: Julianne Parrish is a freelance writer that specializes in marketing and advertising. She writes for sites like Optiva that feature SpellBrite LED Signs, that help companies drum up new business. In her free time she enjoys reading and spending time with her daughter.
Image credit: Flickr.com
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