Driving Organic Traffic: My Real Estate Blog as a Case-Study!

Driving free organic traffic is something that many online marketers desire to master any day – who wouldn’t anyway? But unfortunately, it is only a pipe dream for many!

But this shouldn’t be because driving targeted organic traffic is not really as hard as some people think it is. Truth is, if you understand the basic requirements of search engine optimization (SEO) and you commit to applying them in your marketing content, pulling free traffic from the search engines becomes a child’s play!

In this post I want to share with you a few SEO tactics and strategies I’ve used in the past few years to grow my real estate blog.

Targeted Organic Search Traffic

But first, let me emphasize that the online Real Estate market is a big emerging market. Only recently, this market has grown increasingly diversified and very competitive. Despite this big competition however, a few years ago I started a real estate blog because I’ve always had a deep passion for real estate. Today that real estate blog is pulling in free organic traffic from the search engines like a magnet!

So, how did this come to be?

Here Are 3 Simple Organic SEO Traffic Strategies To Begin With:

1. It Begins With the Understanding

Yes. For your blog to surge free organic traffic from Google, you need to understand your niche.

What kind of people are you building the blog for?

Lawyers, Accountants, Marketing Consultants, Realtors? Name it! You’ve got to find out the specific people you’re building the blog for.

There was a time when I had challenges of ranking my web pages on the first page of Google; at first, I thought I was going about it the right way, but didn’t realize I was actually messing the whole thing up.

Let me point out this truth:

It’s not enough to know the problems or challenges people face; you’ve got to understand and find out what got them into the problem at the first place. You’ve got to proffer solution to those challenges.

Pro Tip: Prospects don’t want to know the pain they’re going through, they’re after the solution. Give them the solution—that’s what blogging is all about.

Recommended:The Watertight Strategy for effectively Writing Content for SEO in A Post-Penguin Internet!

2. Write Profit Pulling Content

The only way to resurrect a dead blog or turn a dying blog into a money making machine is creating quality content.

My real estate blog is today surging a whole lot of free organic traffic from Google because, my content is well written and planned.

I had my reader’s goal in mind. Usually, before I write anything, I study my readers to know the kind of problems they’re seeking solutions for.

By doing this, you’d gather helpful information to help create better and more informative contents.

Driving Organic Search TrafficThe best way to go about creating quality contents that get ranked in Google within 2 weeks is by planning a keyword strategy.

And, do you know that the best keyword tool or strategy isn’t Google’s keyword tool or any other SEO tool?

An effective keyword strategy can only be discovered when you take time to study and understand your readers.

Are you a real estate blogger, social media consultant or Word press expert?

Then make LISTENING the ultimate thing to do in your business.

Don’t listen casually; listen with your mind; feel the pain and desperation in your prospects mind…

3. Build Quality Links

I can’t stress this enough. Most of my external links are from related real estate and investing blogs.

Here’s what I mean:

The page rank of a blog doesn’t matter, what matters to Google is the relevancy.

If you’re starting out in the blogging world, you don’t have to struggle to build quality backlinks from Problogger, Huffingtonpost, or Copyblogger, you can start from niche based blogs.

Begin with small blogs of PR 2 to 4. Contact the blog editors or owners and propose to write for them.

Recommended: 5 Awesome Free SEO Tools For The Wise Blogger/Webmaster!

Don’t be scared of getting a ‘’No’’. The fact is, some are going to reject you but don’t allow that discourage you. Don’t give up or give in. If you’re rejected, take up your mantle and move on to the next blog.

Pro Tip: Do you know that if you publish ten quality guest posts in real estate or investing blogs in 7 days or less, you can easily rank on the first page of Google for your desired keyword in 90 days?

But you cannot achieve this if you use primary key phrases. You can only get results from your guest posts if you use keyword variations.

Here’s what I mean: If my main keyword is, ”real estate Dallas’‘ and I’m linking from realestate.com which is a top real estate blog; I’d use ”Dallas real estate investing” as my primary anchor text and link back to the same page or article on my blog.

Take-Away Tip: That’s how to get quality results from your guest blogging campaign.

I’ve got to end this now

I’m sure you learned a few things from this post content.

But please note, my success did not come overnight. I had to work hard, invest a lot of time and efforts into creating quality content.

I didn’t give up–you shouldn’t.

Don’t give up–don’t give in; keep working hard and Google will send you more traffic than you can handle.

Were you inspired by this post?

Kindly share your thoughts and views in your comments below.  Feel free to share with us your experience on driving free organic traffic to your sites. I’d be waiting to reply your comments.

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Daniel is a writer at VIP realty. A real estate blog that provides investment counsel and tips to home buyers. If you’re thinking of living in Houston, check out Houston TX real estate and Downtown Houston Condos

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5 Responses to “Driving Organic Traffic: My Real Estate Blog as a Case-Study!”

  1. Theodore Nwangene

    May 07. 2013

    Hi Daniel,
    Getting free organic traffic is really the best way to boost a blog because its targeted traffic.

    I agree with you that one of the best ways to boost a site’s SEO is by building backlinks but, not just backlinks but, quality backlinks. You should focus of building white heart SEO because if you ended up creating a black hat SEO then, Google will kiss your ass :).

    The best way to build backlink is of cause by writing quality guest posts on relevant blogs. Thanks for sharing man.

  2. Chadrack

    May 08. 2013

    I agree with you there on building quality backlinks. Do the wrong thing and all your hardwork will go down the drain! Thanks for the comment.

  3. Micheal

    May 24. 2013

    Really helping post.These are the great advice’s regarding how to get Organic Traffic. I totally agree with you quality back links brings the traffic.Thanks for share this post with us.

  4. Amrish

    Aug 04. 2013

    Driving organic traffic to blog is good to make blog popular and writing good post containing good keyword is best way to do that . also quality backlink is better that lot of junk link . quality backlink may increase you blog PR that also help to get better position in search

  5. Johnson

    Aug 14. 2013

    Web traffic is the most significant factor which helps your website to have solid presence on the Internet.You can buy real targeted traffic to boost up your sales and strengthen your website visibility on online.