If you ask any blogger, content marketing professional or web entrepreneur what their #1 priority is, the answer you will get most of the time is, generating website TRAFFIC!
Indeed, traffic is like the magic wand that opens the door to online riches. Unfortunately, many of us are getting it wrong every way when it comes to generating traffic.
You must know this:
TRAFFIC on its own does not guarantee riches. To get the best from every piece of traffic you generate, that traffic must be the right kind of traffic.
Many a time I’ve heard a lot of online marketers talk about TARGETED traffic but I’ve also discovered that many who advocate this go on to suggest the wrong places where to get that targeted traffic.
For example, the last time you were told to drive targeted traffic to your sites and business blogs where did you go looking for that targeted traffic?
My guess is, other SIMILAR or related sites/blogs, right?
But did you take into consideration that 99% of those sites and blogs are nothing but other businesses trying to drive the type of traffic you are aiming to drive to your sites?
Did you consider the fact that these are marketers like you, who even when they visit your site or blog are only looking to drive more traffic to their sites and blogs?
Indeed, those similar or related sites and blogs are good for link building but not what you will call TARGETED traffic.
This is where you are getting it wrong 99% of the time!
Targeted traffic is simply this:
Getting visitors who already want what you’re selling to your sites or business blogs!
It’s as simple as that. If you are not driving that type of traffic, no matter the high traffic stats you are getting, it will amount to nothing!
So, how do you drive this type of targeted traffic?
1. What Is Your Product?
This is indeed the biggest determinant of how much success you will get from your traffic generation tactics. This could be a physical product, digital product or a service. Whatever that may be, it should be able to meet the needs of your target audience whether it is healing a pain or answering a question. This will be much easier for you if you create your product in response to an existing demand.
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2. Who Is Your Perfect Prospect?
This is where many online marketers get it wrong, greatly. As mentioned above if you’re driving mostly other internet marketers who are looking for customers for their businesses, you will end up broke! Your perfect prospect is that person who is online with her credit card in hand ready to buy what you are offering or who is online researching more information about what you are offering.
There are different tools and products out there that will help you determine your perfect prospect. But if you have created your product in response to an existing demand as in #1 above, you would have known your perfect prospect from the beginning.
3. Where Do You Find Your Perfect Prospect?
From my experience online, I have discovered that this is the biggest problem for many online business persons. This problem is biggest if you are in the internet marketing niche. I’ve also seen this among entrepreneur bloggers. In these markets, I’ve discovered that everyone is looking for the same prospect as you are. That blogger who is coming to your blog to post a comment is, most times, doing it because he/she expects you to return the “favor.” Any time you fail to return the favor that is the end of that traffic! (#1 Commandment of Blogging: Thou shall commit to post comments on my and I’ll do the same on your blog if not if not, count me out!)
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This is also the case in the make money online niche.
This is why I am always wary of traffic generation tactics that advise you to use keyword phrases that are related to your business to build connections on social media sites like twitter, Google plus etc. Matter of fact is, most of those whom you connect with on the social media sites using those keywords are nothing but other marketers who are looking to create customers for their own businesses.
Just think about it, how many times have you connected with someone on twitter or LinkedIn only to be sent a link promoting some product or service similar to what you are marketing?
I’m sure you get my point here, right?
Now, I’m not advocating that you stop blog commenting or networking with other marketers on social media sites. You definitely can build relationships that will be of benefit to you later on from such connections. But never you regard such as your perfect prospects.
The point here is, 99% of the time, your perfect prospect is not using the same keyword phrase you have in mind! The secret in targeting your perfect prospect is in thinking like your target prospect and using the same lingo they are using!
And that brings us to…
4. What Are They Using To Look For What You Are Offering?
As mentioned in point #3, your perfect prospect is not looking for you with what you think they are using. Again this is where about 80% of the keyword research guides out there are misleading you.
Indeed, keyword tools like the free Google adwords tool are very good when you are looking for your perfect prospect. But unfortunately, most of the results you get from the Google Adword tool, for example, are what some other marketers are using to do keyword research.
These are not looking to buy but to sell!
Over 80% of marketers doing keyword research use Google every month. When you use the Google adwords tool for your research, all of these figures are returned. They may look good but in reality, they are not what you want.
This is why the Google adword tool is faulty for keyword research.
To know what your perfect prospect is using when they are searching for your offerings, it is better to use ecommerce sites like eBay, Amazon and Clickbank.com. The good thing is that there are plugins and keyword tools that will help you determine what people are using to find such sites or in searching within such sites.
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Whether you are paying for your traffic or using free methods to drive traffic to your business sites or blogs what you should look out for is your “visitor value.” This will help you determine where and what to spend your money and time on.
Indeed, some traffic generation techniques pay over a longer time than others. Go for such techniques rather than the ones that happen only once. This is the simple reason I am a big advocate search engine optimization.
No traffic beats organic traffic any day any time.
This is one aspect internet marketing you must commit to learn as a blogger or content marketing professional. And as a web entrepreneur if, by any means, you lack in-house resources to effectively create SEO optimized web content for your sites and business blogs, you should get the services of an experienced SEO web content writer to help you write some. This way you will be able to position your sites and blogs to drive the right kind of traffic over time.
Ditch the idea that any traffic is good traffic. That is a recipe for failure. Many businesses who took that route have failed woefully. If you have too much of the wrong kind of traffic you will end up as another statistic in the dotcom trash can. But you cannot fail because you have too much qualified traffic!
Over to you: What is your idea of targeted traffic? Can you give an insight into your experiences in driving traffic using similar sites? Share with us in your comments.
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