Ever considered using free classified ads for promoting your blogs and business websites? Ever tried it? If you have, how did it work for you?
Over the years, classified ads have proven to be effective ways of promoting products and services whether online or offline. This is what accounts for the increase of classified ads sites like Yahoo! Gumtree, eBay, Craigslist and many others that abound on the internet today.
From my personal experience, using free classified ads is a powerful way to increase your business’s online visibility and income because they are cheap, easy and flexible.
In this post I want to share with you some thoughts on how to use free classified ads to promote your business, website or blog. But first,
What Is Classified Ads?
According to Wikipedia.org,
“Classified advertising is a form of advertising which is particularly common in newspapers, online and other periodicals which may be sold or distributed free of charge. Advertisements in a newspaper are typically short, as they are charged for by the line, and one newspaper column wide.
The advertisements are grouped into categories or classes such as “for sale—telephones”, “wanted—kitchen appliances”, and “services—plumbing”, hence the term “classified“.
Classified advertisements are much cheaper than larger display advertisements used by businesses, and are mostly placed by private individuals with single items they wish to sell or buy.
Internet classified ads do not typically use per-line pricing models, so tend to be longer. They are also searchable, unlike printed material, tend to be local, and may foster a greater sense of urgency as a result of their daily structure and wider scope for audiences. Because of their self-policing nature and low cost structures, some companies offer free classifieds internationally.”
From the above definition, online classified ads are great for promoting products and services on the internet. For one, your ad is searchable by the search engines and you could achieve much for a real low price! With the growing number of classified ads sites out there, you could choose any one that suits your plan. If you are looking for the free ones and those that favor internet marketing promotions, I’ll suggest you check out Adlandpro.
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5 Super Tips on How to Succeed With Classified Ads
1. Choose with Care – If you are going for paid classified ad sites you should be wary of spending money on sites you haven’t heard of. A simple search on Google will give you enough details about a site before spending your money on it. This is also important even if you are using a free classified advertising site.
Apart from classified ad sites you can also find niche sites or blogs that will accept adverts directly and advertise directly on such sites. These sites are always looking for adverts and can provide direct access to your target market.
2. Know Your Purpose and Capitalize on It – One thing you must understand is that classified ads are not for making the sale. The focus of a classified ad is to get the target to click through your website. It is only when they have clicked through that you attempt to make the sale. Your ad must therefore be crafted with this in mind. Whether the sales is signing up to your list or actually buying a product, your website (or landing page) should be focused mainly on a single purpose in order for you to achieve maximum results.
3. Promise A Definite Benefit – Make the first line in your classified ad a quantifiable benefit. For example, “How you can lose 36lbs in 2 Months,” or “How to earn $2,359.58 Every Week Working Just 2 Hours a Week”.
It has to have figures in it so people can see exactly what they are getting. State something unique about the product. Why should they listen to you and not to the many other classified ads they are seeing? What is so special about you and your advert? Demonstrate it to them.
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4. Be Economical with Words – It is true that online classified ads are not charged by the lines just as newspaper classified ads but they are not different in many ways. For more effectiveness therefore, it is advisable to use less few words as possible. Be as succinct as you can in your advert as it will make your advert much more powerful than the one that waffles on for pages and pages.
5. Remember to Track Your Traffic – Whether you are paying for your classified ads or you’re using free classified ads sites, you mustn’t forget to track your results in order to know which sites are sending you traffic and giving you results. Of course, if you are paying for your ads then this is doubly important. This is the only way to ensure your advertising budget is getting you the best results.
A simple tracking code in the format: http://www.yourwebsites.com/?=CODE (where CODE is anything you choose) will do the trick. However, whatever you use as your code, make sure you keep a track of them somewhere so that you know which code relates to which classified ads. Doing this, will help you determine from your webstats which of the classified ads is working for you. If you can integrate it with something like Google Analytics for more advanced tracking, you will be able to track exactly which adverts are making you the sales.
Tracking your classified promotions helps you to know which adverts are making you the most money. Besides, the data you get from this tracking will be invaluable in improving your profitability. This way you will not need to waste your time on what is not working thereby maximizing your earnings.
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Free classified advertising is tested and proven for promoting businesses over the years. In these days of the internet using classified ads for your promotional needs can greatly improve your business profits. They are great for saving advertising cost. But always remember that when you are writing your classified ad your focus is getting them to click through to your site, so it is very important that you demonstrate the benefits to your reader. Also test multiple adverts to see which ones converts the best. Work to improve your classified ads in order to get the highest possible conversion rate. If you have not tried this form of online advertising before now, don’t hesitate, use the information in this post and go try it today. Click here to get started right away!
Over to You: Do you have any experience with classified ads? Share your lessons with us in your comments below.