[Agile website design. Ever heard about that? Well, personally I never heard of it. And so, when I saw this guest post by Sarah Lamb, I thought it is something you would want to learn about. Will you love it? You decide that! So, here goes Sarah Lamb's post on agile web design. Enjoy!]
Website traffic! This is definitely a big pain in the neck for many online business persons. And like most business folks, I’m sure you are prepared to give anything for more traffic to your site, right?
But have you ever thought about how the design of your website may be hampering all your efforts to drive more traffic to your site?
Truth is, what may have worked a few years ago is today already obsolete. Technology may have made your site redundant. What you need therefore is a fresh dose of design vitamins to revitalize your site and make it buzz like never before. For this you need agile web design.
What is Agile Web Design?
Agile or nimble – fleet footed, changing with the times. Changing with user cues. Dynamic. Your web design must be all this and more. The good old days were indeed, good – you created a website and forgot about it. It remained that way for years and years.
There was a reason why you could get away with such sheer laziness. There was less competition. Google was not there in the picture. You were happy with whatever traffic you received – but not now. Things have changed. And your web design concepts have to change if you want to drive more traffic to your website.
Agile web design means getting your web site to respond to user cues. It means adapting to technology. It means finding new ways to get traffic.
User Cues and Website Design
Users or visitors to your site expect much more from you than ever before. Unfortunately, they may not tell you this except you have a way of asking. So, you simply need to be sensitive to their cues.
Have you ever noticed how your visitors entered and exited your site? Do you have a tool to watch your visitor’s path around your site? If you don’t, you must first get Google Analytics. It’s free and fun.
The second step in agile web design is to respond quickly to cues and hints. If you find that visitors exit after spending lots of time on your site, but don’t buy or do what you want them to, then you must change your website design.
You must get them to fulfillment. This means changing and changing again and again. It’s also called iteration. You change your web page a bit and watch. Then you change a bit more until you get what you want.
This is how you will get more traffic and also reach fulfillment.
Clean Web Design
We have many more platforms to deal with now – mobiles, hand-held tablets and smartphones. Your web design has to cater to all these devices. This means your presentation has to be clean, without clutter. Keep your message in front or better still, keep only your message.
Forget about big images which look beautiful but don’t get you fulfillment. These images don’t load or take an awful lot of time to load in mobiles. You are likely to lose these customers. Maybe you are already bleeding!
Agile web design means attracting more traffic through iteration. You must keep refining your design and learn while you change. Only by doing this will you attain traffic nirvana.
Sarah writes on web design and similar subjects. Here is an example of some wonderful printing technology. Check them out here.