A few years ago many marketing pundits referred to email marketing as a dying internet marketing strategy. They predicted email marketing to fade out in a matter of years!
But it is surprising that we are now in 2013 and instead of fading out email marketing has remained a strong force in doing business online. In fact, it is now predicted to be one of the biggest online sales drivers.
The advent of social media marketing (another big one for building relationships online) could not in any way stop it. Bloggers who a few years ago considered it anathema have now become the biggest advocates of building email contact lists for relationship building and effective marketing!
Looking at all of these, the question one will want to ask is, why is email marketing so valuable in marketing online that it has defied every prediction and remained a force to reckon with online?
Why, despite the increase of email spam (one of the biggest problems of email marketing), marketers have continued to levitate towards using email marketing for online businesses?
Why Email Marketing Has Defied The Pundits’ Word!
1. Easier Leveraging Ability
Email marketing gives the easiest way to leverage on the power of the internet. I’m sure you know one of the reasons for using the internet for business is the ability to reach a large number of your target audience in a cost-effective, quick and easy way.
Now, email marketing gives you just that power. With email marketing you simply need to compose an email targeted at the reader and her needs, customize it with the necessary tags (first name or last name, etc), and then click the broadcast button to reach thousands of people instantly!
Nothing can be this easier and if you truly want to reach the millions of online buyers and prospects then making use of email is something you want to consider.
If you have been involved in an offline business you will understand that the more customers you have, the busier you become. However, in email marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified! You don’t really need any extra effort to reach more prospects. Big or small, it all takes the same effort!
Another reason why email marketing has remained highly effective at getting sales and therefore has refused to bow to the negative predictions is the fact that the recipients get a kind of “in your face” marketing promotion. With email, you are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly, unlike other advertising where the buyer might not be in the frame of mind to buy things.
4. Personal Marketing In Action
With autoresponders you can customize your email marketing message in such a way that it allows you to connect with the subscriber individually. This is really a big plus for email marketing because the more personalized your email, the better the result because it comes like a message from a friend.
5. Automation Made Easy
There’s nothing that online marketers love more than the ability to automate things. Frankly! Just take a look around you. We want to automate our content creation. We want to automate traffic generation. Even social media interactions which are supposed to be interpersonal relationships are being automated!
Now, there is no other area where automation is really much easier and better than email marketing. With an autoresponder, you can time your emails to enable you build a really intimate relationship with every new opt-in subscriber! You can decide, for every new opt-in subscriber, what to send, when to send it to them and the frequency between each email.
6. A Good Pre-Selling Strategy
Whatever you are selling online you know the importance of preselling, especially if you are an affiliate marketer. With email you will not only be able to build a relationship with your subscribers but also presell them and lead them to your blog, sales letter or website (or affiliate product site as the case may be) to check out what you have to offer. Of course, with the email you are able to set them in the right frame of mind before they evaluate what you have to offer them.
You Need Email Marketing No Matter Your Online Business
Now, can you see why email marketing has remained central in marketing online? If you are not implementing email marketing in your online business, you’re definitely losing out. Whether you are a blogger or a web entrepreneur, one of the good decisions you can make for your business this year is to have a system to build an email list.
In subsequent posts I’ll be delving deeper into this subject. Some of the topics we’ll be dealing with will include how to set up your autoresponder to build fruitful relationships with your prospects and customers, the etiquette and effective strategies of email marketing in a socially connected internet and of course, how to integrate email into your blogging and social media marketing strategies.
I know you don’t want to miss any of these posts because the purpose is to help you boost your online profits. But you may not be able to follow these updates if you are not signed up for my free update newsletter. I therefore ask you get your free signature in the box below.
It’s Your Turn: That’s it from me for now. Share your thoughts and opinion on this subject in your comment below. Do you consider email marketing as ideal for bloggers? Do you think it is a good online marketing investment? Over to you!
Photo credits: Flickr.com