Affiliate marketing is one of the most popular methods of making money on your website. You don’t need a whole lot of things to start earning with affiliate marketing. You don’t have to worry yourself about creating a product nor about customer service.
Even if you are not good at selling, you can do very great with affiliate marketing because it is not really about selling but simply recommending a product or service to your target audience just as you would do a friend!
Unfortunately, because of the ease of entry, the competition is rife. It is not uncommon to find thousands of affiliates promoting the same product or service. Despite this competition however, you can grab a slice of the affiliate marketing pie if you would develop a working strategy for your website.
No matter what you may have heard, affiliate marketing is not a get-rich-quick scheme. Your income will depend greatly on how much work and dedication you put into it. The following are strategic steps to optimize your website so you can maximize your income by being an affiliate publisher.
Having relevant and engaging content is a requirement for many affiliate marketing programs. The more content your website has, the better off you’ll be in more ways than just affiliate marketing. Many successful affiliate publishers will add three to five articles per day on his or her website to keep the content fresh and regular. The more you add, the better the site will perform.
2. Match the Niche
Matching your website content to the advertiser’s products is one of the best methods of getting attention. For instance, if you sign up for an advertiser for dog-care products, you would want to create several articles pertaining to the usage of these products. You will need to provide tips and tricks, and anything else you can think of. Try not to feature the advertiser’s name in the articles, however. You don’t want it to feel like an advertisement.
You should feature keywords optimized content on your site. Keywords are very important in nearly everything you do on the Internet. They are how search engines categorize and rank your website’s content. Through a bit of research using Google’s Adwords Keyword Tool, you can determine the best sets of keywords and phrases regarding your advertiser’s products.
An example of this is to run a search for “delicious dog food”. Under the expandable window for the “Diet Dog Food” suggestion from Google, you can see that “Diet Dog Food” is a phrase that has more than 60,000 global searches per month on average (at the time of writing this). This tool can give you an idea of what content to write. In the article for a dog food advertiser, you could feature the types of food available and the benefits from using “Diet Dog Food”.
A very important aspect of affiliate advertising is following the advertiser’s rules. Some advertisers are very strict when it comes to how you place their advertisements. If you use Google Adwords to market an advertiser’s goods, some won’t allow you to “bid” on certain keywords or brand names. If you are caught, they will pull the account from your website. Read all of the guidelines before signing up for an affiliate publisher’s account.
5. SEO Practices
As in any website development, proper search engine optimization will help increase traffic to your website. When it comes to affiliate marketing, more visitors could mean more income. Above, we covered keywords and content already. However, there is more to SEO than that. Make sure your sitemaps and websites are submitted to the search engines. One of the best ways to do this is through Google Webmaster Tools. This tool will allow you to add your website to Google and submit your sitemap in one location. Besides, the structure of your website is important. Use CMS platforms like WordPress that lets you easily SEO optimize your site. If you are not familiar with the technical details of setting up a website, do not hesitate to get the help of professionals.
Keeping an eye on the progress of your website can help you determine what methods to implement next. Most affiliate firms will have information such as banner clicks, impressions, and more that can show you how successful your campaigns are. Monitoring your website’s progress through Google Analytics can show you what pages on your site are the most viewed and how long visitors are staying on your site. With this information, you can adjust your content, add to it, create similar articles for additional interest, and anything else you can think of.
There is still quite a bit of money to be made through your website by being an affiliate publisher. As smartphone and tablet users are spending more money online than in the past, you could be capitalizing on some of it. Be vigilant in maintaining your website and the money will surely start to flow.
So, are you an affiliate marketer? How are you optimizing your site/blog as an affiliate marketer? Share your thought in your comment below.