In the past couple of weeks I’ve read different reports from researches by different marketing groups on how small businesses are using social media. As expected, there is a slight difference in the different reports depending on indices used by the groups.
While one thing was common among the reports – that is, more and more small businesses are increasing their budget and use of social media for marketing – two are clearly at variance on the social media platforms these businesses are using.
One of the groups reported that while 90% of small businesses are on Facebook and 70% are on Twitter the report says, LinkedIn, Google+, and Pinterest are being ignored by these businesses.
The other group, on the other hand, reported that this year (2012) has witnessed more and more small businesses turning to LinkedIn!
Now, that is something I couldn’t reconcile!
However, these reports have made me to once again re-evaluate what impact social media is playing on my blogging career.
I must say my use of social media had been for one purpose, to drive traffic. I rarely do much socializing on the social media sites. Most of my engagements are on my blog. Platforms like twitter, Facebook, Google+ and LinkedIn are simply used for pulling in traffic from the social media sites while the engagement is on the blog.
Now, from my own statistics, I know that LinkedIn has proved more useful in driving traffic than any other of the social media sites.
I’ve been on Facebook for over two years now but I must say, for me it is the worst traffic source. May be, it is simply because I spent less time on the platform while the users of Facebook kind of love it more socializing on the site.
When Google+ launched, I jumped at it knowing the SEO value of the site; and I must say it has also proved useful as I have witnessed a good number of traffic flow from the platform.
The worst so far is twitter. I’ve tried various tactics but all just seem as useless as doing nothing! For over 3 years now that I’ve been on the platform I cannot really point to any significant stat showing that the site has pulled any traffic to my blogs. For me, the noise on twitter is simply drowning. I’ve read various blog posts and ebooks on how to drive traffic using twitter and have tried a few of them but the result has remained the same. Though, I’ve not in any way abandoned the platform but I really spend any time on it other than tweeting every new blog post whenever I publish one.
Now, from my experiences and what these groups are reporting about small businesses using Facebook and Twitter more than the other social media sites for their business marketing, I’ve been wondering. I’m beginning to think that there is something wrong with my strategy.
And so, I’m bringing this issue before the community today for further discussion.
Here’s what to focus on:
1. Do you agree with the report that shows small businesses are ignoring Google+, Pinterest and LinkedIn?
2. What is your own experience in using social media for your marketing efforts?
3. Which of these platforms is helping you to drive more traffic to your blog?
Feel free to share with us. If you can offer a few tips that are helping you, we will be grateful.
So, let the discussion begin!