Ever wondered how some “guru” online marketers can boast of making money online even when they are sleeping?
How about those who claim their online businesses are always sucking in money like vacuum cleaners while they are traveling the world, lazing around with their sweethearts?
I’m sure that claims like these may have, at times, come to you as incredible and spurious, right?
But then it means you are yet to discover the power of autoresponders in marketing online.
To every online entrepreneur, the autoresponder is actually the most valuable tool. I personally don’t know how the online business person would have been able to cope with running a business online if there were no autoresponders.
There is so much that autoresponders can do for you as a web entrepreneur. In this post therefore, I want to briefly talk about this very useful tool. I hope you pick one or two things to help you with your online business.
Autoresponders And Your Online Business
There is no doubt that one of the most useful tools that every online business entrepreneur must consider is the autoresponder. If you truly desire to have a slice of the internet cake then getting a functional autoresponder is a must. Used the right way they can help you put your business on autopilot enabling you to spend more time doing other things like generating traffic to your websites, networking and even creating more businesses.
Many people correctly refer to it as the 24/7 salesman/secretary. This is because once set up the autoresponder is ready to work round the clock without any problems. Like the automated secretary they are, the autoresponder will readily respond to email inquiries without any delay. It will, also without fail, followup any prospect once the contact details are in the database.
Without Autoresponders Marketing Online Is A Pain In The Neck
Many online entrepreneurs have not realized that trying to build a successful online business can be a little tricky without an autoresponder. Their ability for automatic email response is something that every online marketer will cherish any day.
This is specially so because online, people want instant gratification. They expect responses their inquiries without any delay. And so, automating a majority of your business tasks with autoresponders can help you gain not only respect from your customers’ and prospects but also their business!
One of the good features of autoresponders is the ability to configure your messages to your specifications. You can send personalized messages thereby creating the impression that your email was specifically made for your clients. This is of great help since it definitely increases your email conversion rates. Besides, once you have set up your autoresponders you will be able to followup your prospects, presenting your offers to them until they are ready to buy!
Business Marketing Using Autoresponders
One of the smart ways of using autoresponders to market your business online is by creating free courses, articles, reports, information regarding your products and services, price lists, welcome and thank you letters, advertising rates etc. and preseting this information in your autoresponder.
Once set up you can then direct potential buyers or current customers to get more info by sending a message to your autoresponder address. When they do, the information they are seeking will automatically be delivered to them. The autoresponder will also notify you each and every time someone has requested your information. This will help you know when you have potential customers.
By simply doing this you’d be marketing your business hands-free!
There will be no need for you to spend countless hours answering emails. You will have more time to do other things that will help move your business forward.
A Few Tips On Using Autoresponders For Your Business
Here are some tips that will help you maximize the potential of your autoresponder.
- Choose Wisely
Your choice of autoresponder for your online business matters. For one, I’ll say never choose based only the price only. This is because the cheapest price might not really be great after all!
Again, never settle for free autoresponders. If you’re running a business then it’s wise that you put in some investment, because that is what an autoresponder is to your business. Free autoresponders might bring more pain later on when you want to move to a paid one.
I personally recommend GetResponse.com because of the proven service and the features. Even if you’re just getting started, you’ll find the platform easy to work with.
2.Load Up a Reasonable Number of Messages
Depending on what type of information you want your autoresponder to deliver to your prospects, setting it up to run for a long time (say for a whole year) is the idea thing. If you load up, say 52 messages, you’ll have something to send for each week of the year.
Of course, you may have trouble loading up this many messages or articles at once but there are places online where you can get your material for free. However, if you simply don’t have the time or content, you can always start with a few messages then go back and add more later.
3.Always Include Your Email Signature In The Autoresponder Messages
Once you have your autoresponder preloaded with messages or the required articles, it is important that you set up your signature. Your signature will be displayed at the bottom of every message the autoresponder sends out. This could be your name and link to your business website. You can also add a short description of your business as well, which will let clients or interested customers know a bit about your business. Your name and link to your business website will go a long way, letting your customers know that you are professional.
4. Every Messages Should Relate To Your Business
Never make the mistake of just stuffing things up because you want to load up a year’s content. This way, when you send out emails or messages, you’ll be sending out material that relates to your business or products. if your content is different from what your prospects are looking you run the risk of many of them unsubscribing from your list.
5. Update Your Autoresponder Messages As The Need Arises
From time to time as you get new products or information to send to your clients, you can update your log. When running a business, it’s very important that you keep your customers up to date. This way, your customers will know that you have new products available and ready for purchase. If you have a good relationship with them, they will be anticipating your new offers.
Final Thoughts: If you run a business via the Internet, an autoresponder is definite to make your life a whole lot easier. You can build a flourishing online business working only with an autoresponder and no website. But if you attempt to market with a website and no autoresponder you will run into problems. An autoresponder will allow you build a subscribers’ list – your most valuable business asset! The truth is, once you’ve tried using an autoresponder, you’ll never imagine your business without it.