Did you noticed that gradually and steadily content marketing is becoming the in-thing for internet marketers? Oh, you’ve noticed? So, are you now creating content for SEO benefits or, are you still using those SEO tactics that draws the anger of Google?
With the many updates and ‘push’ against all forms of blackhat SEO, Google has clearly shown that the way forward for businesses to promote and market their wares online is using quality and informative content – content that is designed with your site users in mind.
In this article therefore, I want to give a few reasons why you should be using content marketing as a blogger.
But First, What Really is Content Marketing?
Content marketing is simply a marketing format that involves the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brands. (Wikipedia)
Content is king. You can say that again! That is why writing article is one of the most utilized Internet marketing strategy today. Internet surfers just can’t get enough of information on various fields. Providing information through these articles is a surefire way to drive hot traffic to your web site.
With the recent search engine updates, it’s obvious that SEO is no longer what it used to be. These days, you can’t just throw up a bad looking website, throw up common content, and build a few links and expect to rank well.
… You need to build a good and attractive website, write epic contents that solves peoples’ problems, build thousands of backlinks, and get thousands of social shares before you can see such result.
But problem is that it’s not easy to put all of this together. Building thousands of high quality links manually is really difficult and will take lots of your time and efforts. You may decide to outsource it which is also very expensive and even if you have the money, it will take months if not years to build those links. When it comes to social sharing, you won’t get them if you don’t have anything worth sharing unless you decide to purchase them from spammy accounts like fiverr.
The question now is…… how do you build thousands of links and get thousands of social shares naturally?
Content marketing is the cheapest and most effective way to do SEO these days. Not only does writing highly quality SEO content produce links at a quicker pace than building them manually, but it’s also cheaper. Plus your content for SEO will naturally get shared on Twitter, Facebook, Google Plus Pinterest and a host of other social media sites out there.
Too good to be true right? Not in your life!
Okay, you have to pay for your Internet Service Provider. That’s all. Other things you need is your thoughts, your computer, and your hands. If you have those, nothing will stop you from typing words that will make you complete that article for your website. On which aspect of that process did you really shell out any cent? Maybe later when your electric bills arrive! 🙂
Difference Between Content Marketing and Paid SEO
You may also decide to spend some money on content marketing by outsourcing it to sites like Elance and Odesk which is not bad provided you get nothing but high quality content from them. But there is one big variance between paying to do all of the things above versus spending the money on content marketing.
Guess what that is…..
You may be surprised to hear this but it’s the real truth, your marketing content carefully crafted with SEO in mind does not get affected by algorithm updates, but paid SEO does. Search engines can tell when you provide value, and in the long run that’s the kind of stuff that they want to make sure that stays high in the rankings.
So instead of investing in short term solutions that may increase your overall rankings and traffic, why not invest in the long term marketing solution of content for SEO?
Content marketing does not only involve posting on your blog alone, you should also start guest blogging if you have not. Guest blogging will not only give you targeted traffic and quality backlinks, it will also brand you. A key requirement to a successful content marketing strategy is owning powerful social profiles, make sure you build up your Twitter and Facebook profiles.
Believe it or not, content marketing has become the easiest way to dominate your niche in and out, so forget about traditional SEO tactics for now and solve your reader’s problems and traffic will surely come. While writing, make sure you use a good and eye-catching headline because no matter how good your content is, if you can’t write attractive headlines, no one will read your content. Period!
I wrote a detailed post on how to get Inspirations for a new content; it might interest you to check it out. Finally, you must know that success is not an overnight event; consistency is the name of the game. Keep doing it right and the results will definitely come. Remember the almighty Google is not done yet with his updates. This time it might be Google Anaconda, so get your bullet proof now and start writing content for SEO. Lol
Thanks for reading.
So, what’s your thoughts on content marketing, SEO and blogging success? Share with us in your comments below.