Marketing Your Home Business With The Power of Press Release!

{Hello and welcome friends, glad to have you come around. Today I’m featuring a guest article by Luie De Von, a marketing consultant. In this article Luie discuses how you can market your home business online using the power of press release. Read with great attention for I know you’re about experiencing something new about marketing your home business the easy way!}

Here’s the article:

Using Press Releases To Your Advantage

—- By Luie De Von

Keeping up with the fast world is difficult. Business people always look for ways to advertise their businesses. Keyword links and articles were used to promote their businesses. And now, press release is also being used for online marketing.

Press Release for Online Businesses

A press release discusses important features about the products and services that a business offers. In addition to this, it gives a boost to your company’s credibility. People are more inclined to trust a product after reading one that talks about its benefits.

What’s more, this kind of marketing helps webmasters to add additional content to their sites. Because it helps spread out the message to a wider range of market, it is considered as a great advantage for an online business. Just like articles, a press release contains the links to the advertiser’s website to help people find the site more easily.

Since search engines can pick them out easily, distributing it in the web will help in the business’ popularity. Because a press release contains one-way links, it adds up to the credibility of the website.

As an internet marketer, you should definitely explore distributing it. A press release actually costs much less than paying for traditional advertisements. Usually, you only have to pay a few selected websites to distribute your article on your behalf.

Distributing Press Releases

After creating one, consider carefully where you want to distribute them. Always target websites or blogs with content that are relevant to your business. This way, you can be assured that the audience who will read your press release will have a genuine interest on your products or services.

You may e-mail selected webmasters to notify them about your press release. You may also ask for referrals for other webmasters with a relevant concept. This helps you know who are the appropriate webmasters that can add posts to your press release. Using your opt-in email is also a way of distributing updates for future releases.

How can you make an effective press release? Always remember that it should highlight the benefits of your products or services. People are always interested to know what advantage they can get out of a product. They want to know what’s in it for them, why they should try it, why it would make a difference in their lives. Always consider the mindset of your prospective customers and stress on the benefits or advantages.

However, see to it that you can live up to your promises. Don’t try to create hype by giving false information to your readers. Remember, once they buy your products and found that it is not all as what is promised in your promotions, you could lose these customers for good.

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Luie De Von is a marketing consultant with http://www.easypostcardmarketing.com and has been providing consumers and business owners with marketing strategies. For years, he has helped businesses to have more and growing clients through Postcard advertising, Marketing Postcard, Business Post Card.

About Chadrack

Chadrack Irobogo is a web entrepreneur, blogger, business coach and author. He’s a vastly experienced online marketer and runs a digital marketing agency where he helps local businesses drive valuable online leads. On this blog he shares business strategies and proven marketing tactics that delivers tangible results for SMBs and enterprise bloggers.

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2 Comments on “Marketing Your Home Business With The Power of Press Release!”

  1. I tried press release submission a while back and it does gives you a decent traffic and it is a good way to advertise your products. However, i stopped because it taking me a lot of time to come up with a article that follows the site terms and conditions.

    1. You’re right there. Writing press releases demands some technicalities unlike articles. However, if you know to work your way around those terms you could pull in a good number of traffic.

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