Selling on social media demands tact and wisdom. Not just because no one likes to be sold to, but because social media has an established culture of “no-selling allowed.”
It’s unfortunate that because of this “red flag” on social media selling, many business persons find it really difficult to make any good returns from their social media marketing efforts. This account for the frustration that many have with social media because no business person wants to devote any time and effort to anything that will not bring any returns.
Now, selling on social media may be difficult but not impossible. It simply requires you finding some ways to make your social media connections to buy. In this article I want to present you with a simple 3-step-tactic which, if strategically followed will result in outstanding success.
The simple strategy is built on providing valuable, education-based web content on your main site or blog and then using social media to create awareness of this content. Once you are able to build a level of trust through your valuable content, selling to this engaged connections become much easier.
So, let’s get on with the 3 proven Steps To Using Social Media For Selling
1. Create A Content Based Primary Site Or Blog
This is where many small to medium sized businesses (SMBs) are getting social media selling wrong. They simply concentrate their social media marketing efforts in creating and building a following around a social media profile.
But this is wrong. It will only frustrate you. Remember, pushing sales messages to your connections right on social media sites is seriously frowned at by many. In fact, this may lead to many cutting off their connections with you.
However, building your own blog or site, filled with informative and educative content, gives you a platform to showcase your expertise and to further strengthen your relationship with your social connections. Once they are motivated to click on your links and visit your blog or site, they will be more open to a deeper connection with you which will lead to building the trust that is necessary for converting both suspects and prospects into paying customers/clients.
So, if you do not have your own primary site or blog for your business, it’s time to get one. This will also give you a way to take control of your intellectual properties on social media since most of your generated content will be housed in your own site and not the social media site.
2. Create Content That Redirects To Your Primary Site Or Blog
So, you have thousands of followers on twitter and thousand likes on Facebook, right? But how many of these are truly connected to you as a business? Remember, social media is simply about socializing while your business is about creating customers to help you make a profit!
Your business getting involved with social media is not a social affair. That is simply a way to a means! Your goal is to turn your social activities into creating a profit for your business.
No matter how this may sound, it is the truth all the same!
So, as you socialize on the social media sites like Facebook, Twitter, LinkedIn, Google plus, etc. intersperse your interactions with content that is aimed at funneling part of your social media friends to your primary site or blog. This is actually the basis for social media marketing in the first place.
No matter how much they rave about your offerings on the social media sites, the number of these friends and followers who would click on your links and visit your site is the true indication of how much you’re engaged with them. It’s also an indication of how successful you can be with social media selling.
3. Capture Leads And Strengthen The Relationship
This is actually a step that will lead to other steps. But for the purpose of this article I want to present it as the final step. One thing that is sure is that pushing sales messages at your social media connections on their first visit to your site or blog may produce some sales, especially if they are already passionately engaged and sold on your offers. However, in most cases they will simply turn away and never come back again.
The best thing to do therefore, is to have in place a system to further build on the relationship. This is where capturing their contact details is important. Have something valuable to give away free. This could be your valuable content whereby you ask them to subscribe to your exclusive newsletter for future updates. You can also offer a free downloadable report that requires their providing their contact information.
A good lead capture system is an important aspect of your primary blog or site. If you don’t have a way of capturing your visitors leads, you should get one right away. This will become one of your most valued online asset – a database of prospective clients and customers which could determine your success or otherwise.
Provide More Education-Based Content While Promoting Your Products And Services
Ok, as stated above your site visitors may not buy on their first visit. Besides, today’s internet savvy buyers desire that you provide them with much information that will help them in making a buying decision. Capturing their contact information as stated in #3 gives you the opportunity to both make them come back again and also to ensure you provide that needed information that will help their buying decision.
This is where your business wisdom and expertise comes in. But unfortunately, many business persons get it wrong here. Your email list is not a platform to blast off marketing messages all the time. The purpose is to entertain, educate and then sell. Where every email you sent out is basically for promotion and selling, your list will be unresponsive and many will quickly unsubscribe.
Instead of sending only marketing messages, create a series that is aimed at educating and informing your prospects. This will warm them up to your products/services when you introduce them in your emails. Selling at this level is much easier as they have a certain level of trust in you and your product/service.
Social media marketing and social media selling must be strategically infused if you want to successfully sell on social media. Positioning yourself as a leader and authority in your target market through your web content is very important. It is therefore imperative that if you’re not very good at creating web content or you’re simply lack the time to create a constant flow of content to update your social media accounts or your personal blog or site, you should hire a professional web content writer to do this for you. Never overlook your own primary blog or site. You success or otherwise actually depend on them.
[This post is written for “You Are a Blogger Contest” hosted by GeekyWriter. You can know more about the contest by clicking here.]
I’ll appreciate it if you will help promote this post by sharing it with your friends and social connections. You’ll not only be helping me in this contest but also providing valuable content for your social media friends and connections. They will truly love you for doing it! 🙂