Hi everyone. It’s my pleasure to welcome you to our first ever “Community Timeout.”
As I mentioned a few days ago, we are devoting Mondays here on the WebIncomeJournal to readers discussing in-depth issues that has to do with running a successful business on the net. And so today, I want us to look into an issue I consider a serious one.
As a blogger or webmaster you definitely know the importance of your communications on the net. Besides, there is no doubt that our online communications are carried out mainly with the written word. This means therefore that being able to communicate clearly with your written content is crucial to your success.
Now, a few days ago, I came across an article by BBC News education correspondent, Sean Coughlan, titled: “Spelling mistakes ‘cost millions’ in lost online sales.” In the article, Sean Coughlan reported a web entrepreneur, Charles Duncombe saying, an analysis of website figures showed a single spelling mistake can cut online sales in half.
Mr Duncombe, who runs travel, mobile phones and clothing websites, made it very clear that poor spelling is a serious problem for the online economy.
“Spelling is important to the credibility of a website. You get about six seconds to capture the attention on a website. When there are underlying concerns about fraud and safety, then getting the basics right is essential.”
Could this be an indictment on SEOs Advice on Misspelt Keywords?
Reading that report I was amazed but not really surprised. You see, as a professional freelance content writer, I had always advocated that businesses use professionally written, well structured web content on their sites. This is really necessary if you want to convince your site visitors that you are a professional in your field. It will also help you to communicate powerfully with your site visitors and be able to build trust with them.
But then as an SEO enthusiast, I’ve heard the search engine optimization experts advocate the use of misspellings on web pages. Their argument is that many people make mistakes when using the search engines for searching for information. To them, these misspelt keywords form a bulk of traffic and optimizing your web content for these misspellings, could help you ‘corner’ some of these traffic and direct them to your site!
Good reasoning, right? And I’m sure you may have used misspelt keywords at one time or the other. Personally, I’ve done it on a few occasions but then, I was more concerned with traffic than sales!
Did you read that very well?
But is traffic any use if it does not translate to sales on an e-commerce site? I doubt!
So, here is what I want us to discuss:
1. Do you really believe misspellings can greatly affect sales on the internet?
2. If this is really true does it therefore mean that business persons who may have hired SEO companies to optimize their web content and who may have received misspelt keywords as part of their optimization strategy, actually paid those SEO’s to drive away sales?
3. Would you, from these findings, encourage bloggers to be more careful about proof-reading their blog posts before publication?
4. Would you encourage online businesses to use professional writers for their web marketing content or produce just anything they think is ok for their sites?
Please post your comments below and make your discussion useful and relevant. We want to gain something from you.