On November, 29th 2011, Jon burke of wordpress.com announced the introduction of a monetization option for wordpress.com users – WordAds, an alternative to Google’s adsense.
In the blog post announcing WordAds, Jon Burke did not mince words on his feelings about Google Adsense,
“We’ve resisted advertising so far because most of it we had seen wasn’t terribly tasteful, and it seemed like Google’s AdSense was the state-of-the-art, which was sad. You pour a lot of time and effort into your blog and you deserve better.”
Of course, if you’re running Google Adsense on your blog as an option to make money with your blog, you definitely know that one of the disincentives of Google Adsense is the payout. With payouts of some times $0.03, monetizing your blog with Adsense is not really that interesting!
But, Can WordAds Rival Google Adsense?
The first question that came to my mind when I heard of the announcement was, can WordAds really become an alternative to Google Adsense?
Indeed, as Jon put it, “You pour a lot of time and effort into your blog and you deserve better,” definitely a reference to Google Adsense payout. But will WordAds give the blogging community the deserved compensation for all the work?
We do know that there a thousand other adsense alternatives already in the market but Google Adsense has remained at the top because of its operational ease. So it will take more than rhetoric to out-play Google adsense in the market.
With the conditions already in place for WordAds, it does show that it is not going to be in any way as popular as Google Adsense. The fact that not all wordpress.com users are eligible for the program clearly tells of this fact.
Here are some of the requirements for participating in the program:
1. Blog must be publicly visible and have a custom domain
Jon Burke puts it this way: “Creative minds aren’t satisfied being digital sharecroppers on someone else’s domain, and you want to carve out your own piece of the internet and have a space that you’re proud of because it’s so… you.” So if you have just a subdomain on wordpress.com like http://YOU.wordpress.com, you’re not eligible.
2. Blog must be written in English language
Even when you meet these requirements, you will still need to apply and be assessed before you can be approved for the program. And from all indication, choosing participants will be based on the type of content, and traffic/engagement levels of the blogs.
I would have loved trying out WordAds as the payout sounds enticing, at least, from the announcement. However, as one running a self-hosted wordpress blog, I’m already technically knocked out of the program. But, I indeed look forward to the time, when maybe WordAds will be extended to the blogging community as a whole.
Let’s have your take on this: Are you on wordpress.com? Would you be applying for the WordAds program? If you’re a self-hosted wordpress blogger would you love to for the program to be extended to all wordpress bloggers? Share your thoughts with us in the comments below.