$185,000 for a Domain Name? Please Give Me A Break!

Just got to hear about this and couldn’t keep quiet. The Internet Corporation for Assigned Names and Numbers (ICANN) approved sometime ago, the use of new “top-level domains.”  ICANN is the non-profit organization that regulates domain names on the Internet). These domains better known as custom domains and classified under the Generic Top Level Domains (gTLDs) group,  will soon come into use next year, 2012.

But, What Is A Top Level Domain?

In case you don’t understand what a top level domain (TLD) means you can visit the ICANN official site for some techie speak! Simply put a top level domain is the part of the URL which tells you what exactly a site is all about. It is the part of the url that comes after the “.” in the Web address. For example, .com, .edu, and more. Presently the most popular of these top level domains are:

.com – commercial domains, these have the largest presence on the Web

.org – organization, can be any type of organization

.gov – government agency, usually federal, but can be state

.edu – educational institution

.net – Internet Service Provider or network

Classification of Top Level Domains (TLDs)

Top level domains (TLDs) are kind of divided into two groups, restricted and unrestricted TLDs. Under the unrestricted group anyone can register a domain on them.  For example, TLDs like .com, .org, .net fall into this group.

For the restricted TLDs, you need to apply for the domain under specific guidelines and most of them are related to specific countries or government institutions e.g:

.gov – for U.S. government sites

.mil – for U.S. military sites

.asia – for Asian sites

Generic Top Level Domains (gTLDs)

The new custom domains about being introduced in 2012 are in the group of Generic Top Level Domains (gTLDs) which are top-level domains that are not related to any specific country or institution. They fall into the group of unrestricted gTLDs like:


What this means is come 2012, businesses and individuals who so desire can now have their own “.whatever” suffixes instead of what we have today like .com, .biz, .info, .net etc.

For example, if I want a custom domain name as a business offering seo services, I can decide to go for something like “www.chadrack.seoexpert”!

Cute, right?

Now, wait for this, if you want one of those custom domains you should be ready to dole out at least $185,000!

$185,000 for a Domain?

That really is the part that is of interest to me. A few things have been going through my mind.

1. What is in these custom top-level domains (gTLDs) that they should attract so much? Or,

2. Is The Internet Corporation for Assigned Names and Numbers (ICANN) trying to upstage the level playing ground that all of us have come to cherish about the internet?

What Will Be The Effect On The Ordinary Consumers And Internet Users?

You know one of the good things that the internet has done for the small business entrepreneur is that you could get your business online without digging too deep into your pocket or business coffers. This is because getting a domain name and a webhosting account and then setting up your business website most times cost next to nothing. But come to think of it, is introducing these new gTLDs not upturning that?

Ok, of course the old domain suffixes – .com, .net, .org etc – are still there for you and I, but don’t you think there may definitely be some advantages that these new generic top-level domains (gTLDs) will have over the old dotcoms? Or do you think that those huge dollar investment is for nothing!

Or maybe all of this is some hoax that ICANN is trying to push at their target audience – those high-worth corporations and individuals. I think this is the stand of Lauren who wrote on his blog:

“The Shame on the Internet: ICANN Votes to Massively Enrich the Domain-Industrial Complex”

As expected, ICANN has voted overwhelmingly to approve their disgraceful plan for a vast increase in generic top-level domains (gTLDs).

Some observers are expecting hundreds of millions of dollars to be spent quickly in the resulting environment, thanks to the associated “gold rush” and “buy protection for your brand” mentalities being explicitly promoted.

I suspect that is a lowball estimate. I believe we may see billions of dollars being wasted in ICANN’s new gigantic gTLD “domain name space” — mostly from firms falsely hoodwinked into thinking that new domain names will be their paths to Internet riches, and from firms trying to protect their names in this vastly expanded space, ripe for abuses.

This massive money flow will funnel overwhelmingly directly to the relatively few entities, mainly registries, registrars, and ICANN itself, at the top of the “domain-industrial complex” pyramid.

The negative impacts of this fiasco on ordinary consumers and Internet users will ultimately become all too clear, as the resulting effects of massively increased cybersquatting, spammers, and phishing take hold.” (Emphasis are mine!).

Of course, it is clear that ICANN knows its target group. What I can say right now is, let’s wait and see what comes out of this. But some of the questions that we need to ask are, will this ultimately change the ways things are done online? Indeed some are of the view that the new Top-Level Domain Names will make the customer-brand connection even stronger. But for all of these we can say; only time will tell.

Any way, if you desire to have your own custom domain, you can send in your application right now as ICANN has formally opened the doors to receive applications. Visit the ICANN official website here for the details.

So let’s have your views on this: Will you readily dole out $185,000 for a domain name? What do you see in these new generic top-level domains (gTLDs)?

By the way, a +1 or a tweet will be appreciated. Just asking! :)

Chadrack Irobogo is a web entrepreneur, blogger, business coach and author. He's a vastly experienced online marketer and runs a digital marketing agency where he helps local businesses drive valuable online leads. On this blog he shares business strategies and proven marketing tactics that delivers tangible results for SMBs and enterprise bloggers.


14 Responses to “$185,000 for a Domain Name? Please Give Me A Break!”

  1. Adrienne

    Oct 27. 2011

    Hi Chadrack,

    When I saw your headline I was thinking the same thing. What the!!!

    My answer is hell no! Of course I’m not making millions of dollars in my business so I’m pretty sure that $185K is pennies to some people and they would do it in a heartbeat.

    I just can’t ever see me shelling that kind of money out for a domain name. That’s just my opinion that is.

    • Chadrack

      Oct 27. 2011


      Frankly, I don’t see any internet marketer going for one, no matter how much that person is making. Those I think will readily scramble for them are these big brand businesses, most of whom still thinks spending billions of dollars in ads is what pays. The internet marketer knows better than that. It’s not the url that brings the business. In fact, when you know what it takes to drive traffic online, you can succeed no matter the url you’re using!

  2. Grant@Web Design UK

    Oct 28. 2011

    Hey Chadrack! you have given me a false hope! i have around 10 domains parked with some Domain parking sites, i wanted to just throw them away, now i am going to keep them with me and hold them tightly….:)

    • Chadrack

      Oct 28. 2011


      Wow, then that is no false hope! Go on and keep them who knows what domains will become tomorrow considering these new changes! :)

      But seriously, we are talking of custom top level domain names here. With things like this we see some funny changes.

      Thanks for joining the conversation.

  3. The great thing is, if you buy .blog Chadrack for $185,000 you open up .blog to everyone, so I can have it for just $10!

    TechnologyBloggers.blog… or Technology.Bloggers

    I like the sound of that :-)

    • Chadrack

      Oct 31. 2011


      Oh that would be great! But from what I have learnt so far about this domains is that they are actually customized for the owner. It does appear therefore that even if I get .blog and wants to open it up for those who will want a piece of it like you now :) it will not be possible. Of course if that were the case, then it wouldn’t be a problem since you can get it and then you’re in business.

  4. No way!

    It’s better to simply put your keywords in your domain name. I think having http://www.trafficgenerationcafe.traffic would be more difficult for visitors to remember than a simple .com.

    My humble opinion!

    • Chadrack

      Oct 31. 2011


      And I agree with your humble opinion! :) Like I said in the post this is really targeted at those business giants who still may not really know what internet marketing using keywords is really about. Of course to show that they have the money to throw around, they will definitely go for it. But don’t be surprised also that some of the internet marketing gurus though they know what it all means will still go for it because they want the attention.

      Any way this one of the good things the small business person can always take advantage of. Let them go for the big name while we use the simply strategies to gain our own share!

  5. DiNaRa

    Oct 31. 2011

    Well, the price is too big for a domain and there are a few companies will pay the money for it. I am not so optimistic about the new things that they offer. Surely that we need some changes in the domain sphere, but the money they ask for it is not worth it at all.

    • Chadrack

      Oct 31. 2011


      That’s why I said they are out to upturn the leveling the internet has given to all of us. But no matter what they are to do we will always find a way around it!

  6. Anna

    Oct 31. 2011

    Guess what-when I saw your title I was thinking – Thank God, I am not the only one who thinks that this is insane!!! I know that all these is milliard dollars business, but come one, 185,000?

  7. Alx@anunturi

    Nov 21. 2011

    This is sound like is wants to create exclusive domains for people who have money or companies who want a unique image on web, if exist bugatii, Ferrari etc.. why could not exist and such domains for people who have money to buy them,the success of this type of domain only time will show us this.

    • Chadrack

      Nov 21. 2011


      I love your stand on this. Yea, there are cars made simply for the ego and moral boosting nature of a few, so why not some exclusive domain names? I think that really sum it up! Thanks for the comment.

  8. Preston Livingston

    Dec 28. 2011

    Wow I really can’t imagine that someone is ready to spend that money for a single domain name. It’s a little fortune 😮