Social media marketing has fast become a powerful way of promoting businesses online. As a blogger promoting your blog post via social networks is a great way to get new readers to your site. Facebook and Twitter can be a great tool, but there are also a few common mistakes bloggers make that cost them readers. To help you better market your blog using social media here are some common mistakes you must avoid as a bloggers. These mistakes have been found to be the top reasons why many bloggers are not making any real impact on the social social networking sites. Avoid them by all means possible!
1. Mixing Business with Pleasure
Too often bloggers use a personal account on Facebook or Twitter to promote their site. This can lead to a few big mishaps and I’d advise against it. What bloggers should do instead is create a dedicated account for their blog on whichever social network they wish to use. This cuts down on embarrassing mix ups and gives you a few key advantages. One of those advantages is a business Facebook page. Unlike a regular Facebook page, a business Facebook page allows users to receive updates with a “like.” This cuts out messy friend management and leaves you off the hook for things like spam accounts. On Twitter, a dedicated account for your blog lets you make sure you’re included on the right lists.
Social networks are home to many a grassroots campaign for various causes. Most bloggers know to avoid political leanings in order to avoid alienating readers. Many of those same bloggers forget that on social networks. Sometimes doing something as simple as “liking” a political candidate can be enough to aggravate some of your readers. Chances are, readers who leave your site because of feeling alienated will never return. It’s important to remember that no matter how you feel about an issue, some of your readers will be on the other side. This is another reason it’s important to keep your site’s social networks and personal social networks separate. Even if your blog deals with politics as its niche, you may want to be careful whom you support publicly. Many a Republican blog now openly regrets supporting George W. Bush, as an example, because of his poor approval ratings.
2. Forgetting Grammar
One of the most common mistakes bloggers make on social networks is forgetting that grammar and spelling are important everywhere. You should never put out a status update or tweet that isn’t up to the same standards as a blog post. It’s important to remember that you’re representing your brand with every word you type, regardless of where it’s sent out. This is particularly bad on Twitter, where the character limit leads many bloggers to shorten words. This makes your blog look bad and is almost always a bad idea.
Indeed, these social media marketing mistakes may appear basic but if you allow them in your promotions much of your effort will simply be wasted.