SEO Rankings: SEO Link-Building Pitfalls to Avoid!


Link building is definitely one of the essential elements in seo marketing. To achieve high seo rankings your blog/site should be able to acquire a high number of links.

Indeed there are various ways you can build links for high seo rankings but except done well your link building activities can backfire and become a problem. It's unfortunate that many bloggers and online marketers in an attempt to build links abandon good practices and go for shortcuts. For one Google is aware of these so-called shortcuts and is working continually to devalue them by imposing penalties. One such penalty is banning sites that uses these short-cuts to build links from their searches.

It's important, if you really want to maximize your seo rankings through link building and subsequently convert your visitors to valuable customers and clients, that you avoid short-cuts. The following are some seo linkbuilding pitfalls you must avoid:

1. Links with too many ads - The search engines, especially Google have continued to frown on pages created simply for ads. The recent Google Panda updates testify to this. In the recorning of the search engines a page should have more content than ads. Always have this in mind when building links.

2. Links to pages with too many links - As above content is always the king. Pages created with nothing but links will definitely have low points with the search engines. Beware if them!

3. Links that is just … bad - Are you considering linking to pages that contain negative PPC (pills, porn, casinos)? – don’t do it!

4. Links that are poorly monitored and therefore contain too much spam. I hope this is clear enough.

5. Links that obviously have content that has been created using spinning software. These pages already have ratings with the search engines. Associating your site with such pages will only put you in bad books of the search engines. It's simply a case of birds of the same feather flocking together! Build links with pages with strong, credible writing.

These particular pitfalls may be encountered in a number of different places. Some of these are:

1. Blogs: This is presently one of the most popular shortcuts to these pitfalls.  Blogs that are fraught with spam comments that are in no way related to the content of the blog is a pointer that the blog is not well-monitored –avoid it!

2. Article Directories: A great way to get your page seen, but, look before you leap! Be sure that the article directory to which you are submitting is a credible one-- click on several of the articles already listed to check for evidence of pitfalls.

3. Resource Pages and Directories: You may at some point be offered a link exchange, where the idea is that the site will link to you if you offer a link to that site. Most of these are just bad news, and will list hundreds of links—many of them unsavory. And, similar to those resource pages are directories that are less than choosy about what links they’ll list. Again, you’ll be in bad company.

4. Forums: Like blogs, discussion forums are a likely place to find link spamming. A quick look ahead will help you avoid this path full of pitfalls. Read through the posts; those not well monitored will be heavily sprinkled with out-of-place comments: spam.

5. Hacked Sites: This is a more subtle shortcut, and the pitfall is harder to spot because it is hidden within the link code, but there for the search engines to see. The bad links will be hidden within a DIV code, and difficult to detect.

You definitely want to score good points with your seo rankings. Your don't want your labor and resources wasted on the wrong link building efforts. And so avoid these seedy shortcuts and pitfalls, and you will get where you want to go with your page, but without the bumps, bruises, or Google penalties!

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  1. author

    Hen Dos3 years ago

    If you want to do link building as a job, try – its a simple signup, then you bid of projects, if your bid is selected you do the work while the money is held in escrow. It’s trustworthy and I have used it for around a year. You get all kinds of jobs, plenty of link building.

    • author

      Matt @ City Shopper3 years ago

      @Hen Dos, problem is that a lot of these services on freelance portals are quite low quality, and quality is more important than ever right now :)

      • author

        Russell Davison3 years ago

        Sadly, the freelance portals have created a two tier level of quality, with a very big difference between someone producing 2000 words for $5 and the other, better quality, writers.

  2. author

    Anna3 years ago

    When we speak about links, I can sum up all the points in the post and say that these are just spammy links, which are done or created on purpose to increase the link mass to promote a site or a blog.

  3. author

    bjohn3 years ago

    Creating links is not just doing spamming and all that, they are really worth if such tips are followed by everyone!

  4. author

    Shikha Singh3 years ago

    I agree with you bjohn! Links purposes are not all spam! Links are made for advertising and magnets for viewers.

  5. author

    wooden bedroom furniture3 years ago

    hii..i own a website. i want my website to be at the top of the google SEO. i was told that in order to get my site at the top, i need to post articles to different question is..can i post articles not related to my website in order to increase my google SEO rankings?

  6. author

    [email protected]3 years ago

    Kaushal what is your advice considering blog comments in general? Should I still leave my URL when I post on a topic unrelated blog? Or would that harm my rankings? Would it be better to leave a comment without my URL? I know that unrelated blog comments hardly add any value, but does it harm my rankings or not?

  7. author

    Pedro Cardoso3 years ago

    Good advice, all around. And looking on the flip side: How do you know a link will benefit your efforts? As a general rule of thumb, the hardest links to get are the most efficient.

  8. author

    Barossa Tours3 years ago

    Rotating page titles is definitely not a good idea. Page titles and H1 tags are probably the most important on page factors in SEO. They essentially let each search engine know what the main point of your page is. Rotating or changing them will only result in confusion for the search engines. My advice would be to pick a title and stick with it. You will see better results over time.

  9. author

    Kaushal Gandhi3 years ago

    Thanks all for liking the article. Its absolute please to have you all. Thanks Chadrack for guest blogging opportunity

  10. author

    Kharie3 years ago

    Thanks for the advice. I actually am not aware of that, builidng links is wonderful but using it with wrong ways is another different story.

  11. author

    Andrew Walker3 years ago

    Hi there. Thanks for sharing this. It’s very an interesting topic and advices you have that. Many people i guess, don’t realize it.

  12. author

    Mika @ Car Hire Portugal3 years ago

    Expert tips you have here Kaushal, very useful! The thing I like about link building is the satisfaction you feel when you find a good source of backlink. As though you hit a jackpot or stumble upon a treasure chest :)

  13. author

    Jerssel3 years ago

    thanks for very useful advice one thing i like in link building is the satisfaction of your post when can see readers follow your post.

  14. author

    Ben3 years ago

    Nice post, I would also add that pages with too many links usually pass little to no PR. Lots of people spam high PR blog pages with comments and there ends up being so man OBLs that no one gets any link juice.

    • author

      Chadrack3 years ago


      That may just be the type of link building tactics Kaushal is warning against in this post. Or don’t you think so?

  15. author

    Barry Wheeler@Blogging Tips3 years ago

    Great suggestions. Many people go after a “link” no matter what. It seems that it might be one of the pitfalls many novice bloggers do. It’s somewhat difficult to teach them to look for quality, relevant links, from niches related to their own niche. Thanks for the great article.

    • author

      Chadrack3 years ago

      @Barry Wheeler,

      You know for every thing there is always the learning phase. Experience indeed is the best teacher but that’s of course if you’re ready to learn. So do not blame the newbie when he goes for just anything.

      • author

        Barry Wheeler3 years ago


        I realize there is a learning experience. However it’s not just the novices I see participating in this practice. If you visit some of the well known internet marketing forums you see many experienced people promoting this as well.

        You are right when you say, newbies do just go after everything they see. It has to be more about building an ongoing dialogue like this that will get you more and more links / traffic. At least that’s what I’m seeing.

  16. author

    Jenny3 years ago

    Hi Chadrack,

    Great tips and I find it very helpful in determining links. I actually didn’t know about this. Thanks a lot!

    • author

      Chadrack3 years ago


      Thanks for the comment Jenny. But this post was done by Kaushal and the compliment should go to him!

  17. author

    Sab @ Email Marketing Software3 years ago

    Thanks for the awesome tips Kaushal! I’m not really a fan of article directories since I some of my articles were stolen with giving back any credit to my website.

  18. author

    Russell Davison3 years ago

    I restrict my comments to a couple of dozen blogs nowadays. It’s a bit like popping in to a neighbour’s house for a cup of Earl Grey tea and cucumber sandwiches. The conversation is good at the quality blog sites and you become part of the family. I also think that a comment should be an integral part of the post.

  19. author

    noemi3 years ago

    Well, I guess everything you’ve said on your post are all clear. Spamming has been always an issue and I think nobody like spammers. For SEO builders those tips are helpful..

  20. author

    wooden bedroom furniture3 years ago

    If my website’s internal product pages open new windows when click on it, will that effect my SEO ranking? How?

  21. author

    lines3 years ago

    The best teacher but that’s of course if you’re ready to learn. So do not blame the newbie when he goes for just anything.. thanks! :P

  22. author

    Essie@bingo3 years ago

    Good advice, all around. And looking on the flip side: How do you know a link will benefit your efforts.

    • author

      Chadrack3 years ago


      Hey Essie, I think if you read the post carefully you will be able to answer that question. Just avoid those useless links and you definitely will benefit from you link efforts!

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