No doubt, twitter is among the top social networking sites that every savvy entrepreneur is turning to today for targeted online marketing. Thanks to the phenomenal rise and success of social media marketing (SMM). The growth of the social media has unleashed an extremely user-friendly and effective medium to capture your prospects within the gamut of your social influence. And it has become one powerful way of spreading your reach and enriching your inbound marketing strategy in an extremely cost-effective manner.
Before now leads were typically associated with email addresses. But not any more. Today using twitter for lead generation has become common place. You simply need to attract the attention of relevant prospects who may be interested in your business and then follow them on Twitter. While some may reciprocate by following you, the others are likely to skim through your profile and MAY notice if your product or service on offer, meets their requirements.
Unfortunately, finding relevant prospects in a random and unplanned manner on twitter.com can be not only time-consuming but also a futile effort sometimes. But by simply using a simple but proven technique, this process becomes less stressful and more result-oriented.
Here we want to share our top tips on how to make the most of twitter, first by finding a set of interesting and more importantly – your prospective audiences – who you can follow and interact with on Twitter.
1. ‘Search’ For Treasures
Twitter search is your key here. Play around and search for hashtags that are relevant to your specific audience profile. They are your vital sources.
2. Get To Know Who Your Prospects Are
Open new browser tabs for each of the hashtags, then subsequently enter them into the search box. Once done, this will throw up a live stream of people who are actively following or interested in that particular subject. You will also observe, that if you keep open for a few more minutes, the browser tab title starts updating and providing a live count, in brackets, the number of new tweets/posts that keep getting added on the topic.
3. Engage With Your Prospects
You can keep these tabs on and running all day, or for long as you want to. At regular intervals, for example an hour or so, and/or based on how quickly your unread list increases, do scroll down the unread tweets. Then begin following your prospects who are tweeting and discussing their opinions and views on subjects that are of relevance and importance to you.
These indeed are simply steps but if you keep at them they will help you generate a veritable list of prospective leads. Besides by doing this from time to time you will be in the loop on the latest buzz and links that are occupying prime time in your world. The result? Better business relationships and wider marketing reach.
Over to you: Are you using twitter to generate business leads? What other ways do you think twitter can help lead generation?