With the increased popularity of blogs, many small business entrepreneurs now use this powerful tool for promoting their businesses on the net. Even off-line business entrepreneurs are not left out as many of them now use blogs to build a following online for their offline businesses.
Unfortunately, many of these entrepreneurs are new to blogging and do not know how to effectively use small business blog marketing. As a result of this many of them end up without any appreciable results. In this article I want to highlight 3 of the top reasons why many small business entrepreneurs fail with their business marketing blogs and also offer some tips on how to overcome them.
But First, What Really Is Business Blog Marketing?
I’m sure you’ll agree with me that not all who blog about making money blogging really know the different ways of making money online with a blog. But it’s simply the truth! There are actually 2 broad ways of making money with blogs. These are (1) as a pro-blogger (taking blogging as a profession where the blog is your primary means of income) and (2) as a business blogger, using your blog as a tool in promoting your business on the net.
So business blog marketing is actually a marketing strategy that consists of blogging about your business in order to build up a follower-ship that will ultimately become customers and clients.
This marketing strategy has been proven to be effective for getting your business out there for increased popularity.
Of course it’s this effectiveness of blogs in promoting your business on the net that has moved many entrepreneurs into starting their own small business blogs.
Unfortunately, blogging generally requires a lot of work! Gaining a large readership for your business blog requires much of your attention and a big dose of patience. And this is where many entrepreneur bloggers give up their dreams because many of them started with the wrong notion that making money online does not involve much work!
But that indeed is a wrong notion. Any experienced blogger knows that coming up with ideas and creating content to update a blog on a regular basis takes not only time but brain power! And without this constant updating you don’t expect your blog readers to keep coming back for more.
3 Reasons for Small Business Blog Marketing Failure and Their Remedies
1. Lack of Time for Updating the Business Blog:
As mentioned above, business blog marketing is a busy affair and may take you away from other business chores. Many entrepreneurs never consider this before adding a blog to their business website. Even off-line business entrepreneurs who start a business blog with the mind of getting more clients online rarely think of this. When however, they soon realize that much of the time devoted to creating content, updating the blog and interacting with blog readers could actually be used for attending other aspects of the business many soon abandon the blog.
Of course there are a few ways to overcome this problem. But, I’ll suggest just one here and that is, hire some help!
I think this is very important especially if you’re a service business entrepreneur. Your time is valuable and therefore you cannot afford to devote all of your time to updating a blog while the day to day running of your business suffers.
There are different options online on how you can get a constant flow of blog content created for you. It may interest you to know that I offer professional SEO web content writing service dedicated to helping you get high search rankings for improved brand visibility and increased website traffic. You can hire my services to create your content for you. Besides, you can also post a project here and allow freelance bloggers bid on your work.
Taking this approach will greatly increase the effectiveness of your small business blog marketing. You’ll have more time to attend to your existing clients/customers and also be able to reach out to more prospects thereby enlarging your market reach!
2. Challenges of Not Being a Writer:
This is another problem that faces many business entrepreneurs who wants to market their business online with a blog. Successful blogging is really about constantly writing good content. Without good content, no one will want to come back to your business blog after their first visit. Besides, good content will help your business blog to rank high on the search engines which is good for your marketing. So good content is indeed key to the success of your business blog marketing.
But not many business entrepreneurs are good writers! Though many of these ones have ideas of what to write about yet they lack the ability to package these ideas to really market their business. You must understand that this is crucial because when people visit your business blog their impression about you and your business will be determined by the content you put on the blog. Just writing anything and posting to your business blog could actually hurt the performance of the blog. it is therefore important that you find some ways of getting good content created for you.
Our suggestion above can also be used to overcome this problem, that is, hiring some help. And if you’re looking to get customized professional service then it’s important you check out my professional SEO web content writing service.
Of course, thousands of content writers abound on the net that will be willing to help you for a token fee. It doesn’t matter your budget, there is just a writer that fits your budget. Find examples of what others are doing here.
3. Lack of Basic Search Engine Optimization (SEO) Knowledge:
How many off-line business entrepreneurs really know anything about Search Engine Optimization (SEO)? What about the small business entrepreneurs marketing online, how many of them know how to effectively use SEO strategies to rank their business websites and blogs?
It may be true that one of the reasons for using a business blog is the SEO advantage of blogs but with the competition today much needs to be done for a blog to rank high on the search engines. This is where basic SEO tactics comes in.
Now, I don’t advocate leaving your search engine optimization in the hands of someone else no matter experienced that person may be. Besides, many of the firms offering search engine optimization services on the net cost an arm and a foot. But there is a better route you can go that is, studying everything you can find on SEO.
Frankly, this will help you immensely but cost you less! You can actually get good resources from Amazon.com at a cost that will surprise you. For example the Search Engine Optimization For Dummies is such a good SEO resource you can get from Amazon.com.
So instead of paying through the nose to get some seo expert to handle your business blog seo needs, you can, with just a few dollars, get the knowledge you need. The good thing is that this knowledge can be used in other ventures later on. You must realize that using SEO will help you succeed with your small business blog marketing to the fullest extent possible as optimizing your blog posts will get you results that you will love. So do not overlook SEO when building your small business blog.
Conclusion: Small business blog marketing can really be done by anyone if these issues are handled well. The benefits of business blog marketing to entrepreneurs on the net should motivate entrepreneurs to overlook the great work involved and incorporate it into their marketing mix right away.
Over to you: What other factors do you think are responsible for entrepreneurs failing with small business blog marketing? Share your thoughts in the comment below.