Twitter is a crucial device for web businesses because it is incredibly environment friendly in helping you reach your goal market. This article will introduce you to three major reasons that your online business needs to make use of Twitter.
First, Twitter is a fantastic “understanding” tool that is used by businesses to get a close look at their target market and what the people inside of it need and want. Think about it: how can you properly develop products that people will actually buy if you have no idea what they really want. This allows you to get inside of your prospective customer’s heads without being intrusive.
Twitter helps you out here because it provides you with an easy way to reach out to large numbers of people in specific markets. For example, let’s say you’re in the “dog training” niche and you want to launch a new ebook in it. You can use Twitter to understand what kind of problems people are facing when training their dogs and then you can address to those issues in your ebook.
Secondly, Twitter can prove to be a great promotional tool for your business because it gives you the ease to let your followers know about any kind of promotion that you have running.
For example, let’s say that you are the owner of a toy e-commerce company. You can run special offers and “deal of the day” promotions and send notice of those things to your Twitter followers list. This will usually send a throng of people to your site all of whom want to learn more and buy from you. It is sort of the same thing as running an ad in the newspaper except that the portal of communication is different.
Thirdly, Twitter is a great platform for driving traffic to your website or blog. When you tweet about site changes or updates to your followers you automatically increase the level of repeat traffic to that site or blog. This is a great way to route in targeted traffic to your blog so that your followers become aware of your updates and become regular readers of your blog.
In summary, you should know that using Twitter can be a great boom to your company. It just goes to show you how many advantages there are for online companies who use this platform correctly.
So, are you using twitter for your business? If not, what are you waiting for?