In my previous post on turning your talents and skills into a profitable online coaching business you discovered why you shouldn’t focus on just building a blog to sell ads or affiliate products but instead use your skills and experience to start an online coaching business.
In that post I also shared with you some possible coaching business ideas you can start right now with your blogging skills. This post is a continuation of that post.
Having established the fact that a coaching business is ideal for anyone who wants to make money online with their skills I want to share with you some proven strategies that will help you succeed with your coaching business.
Now, it will interest you to know that a research finding a few years ago showed that about 68% of adult Americans dream of starting their own business someday.
This is not just because entrepreneurship is the surest path to becoming a millionaire but because owning your business frees you from the 9-5 drudgery – it gives you control of your life!
Your own business means you’re pursuing your own passions and not someone else’s, enriching yourself and your family instead of your boss.
But here’s the amazing thing about that research finding: less than 10% of those who have this dream take the steps to actualize their dreams!
For most, it’s fear.
Fact is starting a business seems downright complicated, whether online or offline. If you’re abreast of the stats then you should aware already that about 90% of all new internet businesses fail within the first 120 days! That’s really off-putting, but yours don’t have to be among that 90%.
The good news is that businesses started by experienced business people have more chances of succeeding. What this means is, if you take the time to learn the skills necessary to run a profitable business, you have an excellent chance of making a fortune.
In this post I want to share with you some of these skills and strategies.
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Setting Up and Implementing Your Coaching Business
Before we delve into the strategies for making your coaching business a success let’s briefly talk about setting it up. Of course, once you’ve decided on what type of coaching business you want to start, your next move is to set it up.
Whatever coaching business you want to build can be started the same way. First, you’ll need to put in place a good plan and follow that plan exactly how it is because consistency is important.
With your plan you should include a mind map of each component of your business. You can search Google® for some sample mind maps. What this does for you is that you will be able to see all the different components in one place. You can add more or take away some as necessary. Having an illustration like this right before you will help you gather all the ideas possible to set your business up and run it effectively.
All you need to do is to take each section of the mind map at a time and figure out an order to put them in. There is no wrong or right order here, but your instinct may tell you to do certain things before others. Follow that instinct and refer to your resources. This may require more research to see if there is any logical order to implement your business in.
After this, take one piece at a time and execute it. Then observe what happens. The parts which work best will require less attention. Take those pieces which did not deliver an ideal outcome, focus on them and try to work out a way to improve it. Once it improves, keep executing it. Repeat this now and for the life of the business.
Note that things will change as your business grows. What worked one time may not work in the future. So always be open to creating new plans for your business. Remember to also be consistent.
How to Get Coaching Clients
One of the things you’ll be doing throughout the life of your business is creating a consistent flow of clients for your business. You do this through effective marketing.
Now, no two businesses are alike, so there is no right way to market that will work every time. It doesn’t matter who tells you so. There’s no marketing method that works with certainty.
It is best to do some research and test your own methods out. Remember that you can research the internet, but test and prove things out yourself. A lot of blogs and websites are out there pushing out whatever they like. What you should rather do is get a good number of sites, compare the sites and blogs with the credible information you found and take the marketing ideas that make the most sense and use them to guide you.
Marketing should also be treated just like selling. As there are different selling styles, there are different sub-categories for marketing your coaching business. For someone who wants to build a successful online business it’s important that you pay attention to these sub-categories which are relationship marketing, social marketing, and content marketing.
Why I chose these three marketing sub-categories is because they are extremely important in a coaching business. There are other styles out there in the world but the main focus here is to help you with some basic ideas so you have a foundation to base things on.
Let’s now talk about these sub-categories of marketing.
1. Relationship Marketing
Relationship marketing is a fairly new concept as it stands, but in reality, it is something that you’ve already learned while in working a job. Remember you were told to treat the customer so they feel as if they were welcomed in the store or company? Yes, that something about the customer being the king!
This builds a relationship with the very people you want to do business with because you make them to feel at home.
Another way to build relationships with your customers or clients is to remember things about them. When you see them face to face, try and remember their name. When they give you their information send out a birthday, holiday, or anniversary card which can help build a stronger relationship.
This is one marketing category you want to be focused on more than others. The more personable you can be, the better your business will run. Those who are experts in relationship marketing and can relay the importance of this concept can expect to have an easier time growing their coaching business.
2. Social Marketing
This category has been around, but there are some important ground rules to adhere to. Do a bit of research on the different ways you should market through social media. It is more than just putting an affiliate like on your Facebook wall or on you Twitter feed. You have to engage the audience every way you can and NOT seem like you are just trying to get them to click a link and buy an affiliate offer.
Once you understand the ground rules, the sky is the limit with social marketing. You can join groups and go on message boards, but be warned, you want to build rapport with the members first. There are some places like the “Warrior Forum” that are designed for internet marketers. You still need to build relationships with the members before you dive right in and post your ads.
3. Content Marketing
Content marketing has been around since the written word. People have been finding ways to communicate with other people since language began. It is something that will not soon die out, so this should be another of your focuses when it comes to marketing your coaching business.
There are many other marketing strategies but focus on these ones for a start and you can be sure of success.
As I have mentioned earlier setting up and growing your coaching business requires a lot of patience and consistency on your part. Besides this you need the right knowledge. I recommend that you get the Online Coaching Business BLUEPRINT for all the insider tips and strategies you need to build your own online coaching business.