In these days and time when a lot of #people access the internet on their mobile phones making your business website mobile friendly is a must. It doesn’t matter if you’re a #business owner or a full-time blogger, having a responsive website is of the utmost importance.
In most cases, your business site is the first contact point with your potential customers. It’s also where your consumers and fans engage with you. Making a good impression is therefore something you should take very serious. And what better ways to do this than an appealing look in their mobile devices!
That being said it is important to know that these days you can get a stellar internet connection almost anywhere – from the middle of a forest to a sandy beach. Therefore, you don’t have any excuse if your website is slow and clumpy on mobile devices. In fact, around 40 percent of people will abandon a web page if it takes too long to load. It’s an astonishing figure and is one that should be spurring you into action.
The question you will want to ask at this point is,
How do you improve a website’s responsiveness and ensure it is lightning fast?
Here are my top 4 suggestions:
1. Condense Your Content, and Cut Any Fat
Almost anyone can build a website, and that’s awesome. It can actually be quite simple to make a profitable site, too. That being said, the most popular ones are popular for a reason. They’re streamlined to perfection.
Take a look at your homepage and navigation pages. Do they concisely display all the information you need them to?
Are there any unnecessary features you could cut, like images?
Do you really need that extra ‘archive’ page when a simple search bar would do?
Every single feature of your website takes time to load, so the less you have, the more responsive it’ll be.
2. Switch Your Hosting Provider
The slow nature of your website may simply come down to a case of the wrong provider. Just as mobile phone providers offer you different perks and experiences, web hosts do the same. You can get fast hosting from Siteground to make your site lightning quick and responsive, which cuts unnecessary load times. Above all, shop around. You never know what is right for you until you’ve tried something new!
3. Check Your Site’s Performance from a Variety of Places
This one is especially important given the dominance of smartphones and tablets in recent years. Web giant Google recently stated that there are now more mobile search queries than desktop ones. As such, you need to optimize your site for these different #platforms.
Ensure it loads quickly across both mobile and desktop. Adding a ‘mobile view’ to your site is a good way to optimize for mobile without sacrificing the desktop experience. You have to cater to everybody after all, and this is one way to do so.
4. Optimize All Your Images
Images are that one giant feature that can suck the power right out of a page. If possible, use lower resolution images to improve load times – search Google Images and type in a desired resolution to find some. Alternatively, use adaptive images so pictures will detect screen size and adjust themselves accordingly. This is useful if you want to use a high resolution image across a variety of platforms.
Websites are fickle operations. There are a lot of different areas to handle, and it can be hard to make them all cohesive. That being said, it’s worth the time investment. Your site visitors will stick around, and you may gain a customer as a result. As previously mentioned, there’s always room for improvement. So start improving on the responsiveness of your website today!