The 5 Elements of Fantastic Web Design

As a regular reader of the Web Income Journal, you will understand that we place much emphasis on your business website. Without a website, your business will definitely be missing out on thousands of potential customers. But, a website is just the starting point. It’s how you design it that really matters.

Now, different web designers take a different approach when building a website. However, they have some form of standards to follow – a checklist if you may so call it! If this is so, then it means there are certain elements every website should include.

In trying to understand therefore what truly separates a fantastic web design from the rest or, what makes a good website stand out from a bad one, we spoke to some of the top designers out there, and got their advice on modern web design essentials.

In this post, I want to share with you the thoughts of these design experts on what qualities a great website should have. Hope this help you in building a website that will truly help you drive the right clients and customers.

Website design essentials

Modern Web Design Essentials

1. Responsive

The number one trend in web design right now is making sure it is responsive. What do I mean by that? Quite simply, it means that your website works on whatever device opens it. In other words, the website will look fantastic whether you’re on a mobile, a tablet, or a desktop. More than 50% of all internet access now takes place on a mobile device. That makes it more important than ever to cater for alternative devices. To find out more about responsive design, visit the experts at

2. Simplicity

We’ve covered the multiple platforms, but what exactly should the website look like? Well, the exact design is up to you. But, one thing we must stress is the importance of simplicity. The best designs are minimal, simple, and straight to the point. Remember, your web design exists to point users in the right direction. It should tell them who you are, and where to go next. Anything that distracts from this one simple task should be removed. Aim for simple, powerful designs.

Responsive web design is essential today

Make sure your design works on all device

3. Usability

Most people think that web design is all about being creative and artistic. To an extent, they’re correct. But, the best designers are far more focused on usability. They care more about how the website works than how fancy it looks. They understand that the most important aspect of a website is how easy it is to use. That means making sure that usability is a priority. If you’re looking for a great blog on usability, visit  It will help you ensure the navigation is simple and intuitive. Ensure that visitors know where to go, and can find out basic information.

4. Speed

You might not think it’s the web designer’s job to consider web speed, but it’s very important. For example, the more complicated and fussy the website, the longer it will take to load. There are more images to download, and more coding required to make it work. That takes time to load up. And, if you’ve been keeping up with our latest blogs, you’ll know that slow websites damage sales and conversions! Don’t sacrifice speed for a fussy design. Keep it simple, keep it fast.

5. Branding

Before we leave, a quick note on branding. In terms of artistic and creative design, always stick to your core brand. Create a logo that works, and stick to a simple and iconic color palette.


The above are some of the common elements users expects of any modern website. Take each of these factors into account, and you’ll create a powerful website. These are just a selected few from the a long list of design elements but I hope you find these useful.

So, what other website design essentials you want to add to the list?


Leave a Reply

Get FREE Blog Updates Plus an Insightful Startup Tutorial!