There is always that feeling of satisfaction when you start your own business and the customers start flooding in. Watching your business finally hit the ‘tipping point’ is a wonderful feeling. Yes, we love that moment when we take on more clients and the money is pouring in steadily. It’s definitely a great moment that anyone would remember as a defining point in their company.
Unfortunately, there’s a long, hard road to this point! Startups and new businesses are like icebergs. There’s an enormous mass of unseen work and dedication hiding under the ocean. Only a tiny peak rises above the sea level. Getting your business off the ground is all about building a huge foundation first. It’s often frustrating, because businesses grow slowly. Most times your efforts feel wasted.
In this article I want to share with you a few start up business secrets that are proven and guaranteed to help any business start strong.
How to Start a Business Successfully
1. Planning and Research
It’s a well-known fact that most new businesses fail within their first two years. Now, there are all sorts of reasons for this. But, chief among them is a severe lack of planning and research. If you’re going to launch a business, you need to know everything about your market, and your customers. Research the competition, and find that unique niche to capitalize on. Research your customers, and find out exactly who you will sell to. Make a watertight and flawless business plan too.
2. Sheer Hard Work And Passion
Getting your business off the ground requires a lot of unseen hard work. You’ll spend weeks and months working without any immediate reward. It’s disheartening, but you’ve got to look at the bigger picture. That’s where sheer hard work, dedication, and passion come into play. If you’re not loving this process, you’re doing it wrong. Get up early, put the hours in, and make it happen.
3. Find A Partner
You very rarely see a business take off without a strong partnership at the helm. Even when there is one high-profile figurehead, there’s usually a hidden partner – the Eduardo Saverin to Mark Zuckerberg; the Steve Wozniak to Steve Jobs!
Entrepreneurs are typically creative and imaginative. But you need the logical, financial brain to balance it. Embrace your weaknesses, and delegate the work to others. A business partner will help shape the business, and take it to the next level.
The biggest businesses in the world got their break because they went after it with fierce initiative. They didn’t wait for success to knock on their door. They spotted a gap in the market, and they jumped on it fast. Use your initiative. Follow your instinct. The longer you wait to capitalize on an opportunity, the faster someone else will grab it.
5. An Online Presence
It’s very tricky for any modern company to exist or survive without an online presence. As a small business, it’s your best tool for growing an audience and reaching customers. If it seems overwhelming, visit http://kencourtright.com. Ken is a veteran of the industry, with tons of help and advice for fledgling startups.
Getting your new business off the ground is no easy feat. But trust me, it’s all worth it eventually. The trick is to plan your growth, and not expect overnight success. Work hard, find passion in everything you do, and get a business partner to help you!
What was your startup story like? Was it a challenging one? What are your best-kept secrets? Share with us in your comments below.