Do you remember that a few years ago you needed to buy ad spaces on television and radio to market your business?
But how much of that are you doing today?
There is no doubt that the days of buying television and radio ads for business promotion are gone for good. Right now, we all rely on the internet. Everything is done online. And there is a good reason for that…
Either it is cheap, or better yet, it is free!
Now, there are lots of free ways you can advertise your company online for free and other ways that you can pay for a little bit more. The most popular of these is through SEO.
What is SEO?
SEO stands for search engine optimization. It is the way that company websites, actually all sites, are found online by consumers. It is a way of altering your search engine ranking and climbing the ladder to the top of the page.
Consumers are fairly lazy when it comes to surfing online. They will click on the first or second link after typing something in and settle on it. It does not matter what they are searching for. They could be looking for a used car or a movie news website. They will not spend more than five minutes looking for the site they will use for future purchases or expertise.
That is why is so important to get your company site on the first page when consumers search certain keywords.
You can do this in a manner commonly referred to as organically. That means that you work on your site to increase the ranking without paying for it.
There are a number of different ways that you can do this, but here are a few to get you started.
First, when you design your company site, input all the necessary pages such as a title and categories page. Then, you want to add some information on each page of your site.
When you do this, make sure that you add links. You want links to other areas of your site and links to relevant information on different parts of the web. Your site should have the keywords on it that customers search for. For example, if you own a website to search for used cars you want all the brands and different models. You will also want the words used, new and locations because these are the words consumers will be searching for.
If you found all that a little confusing, do not panic. SEO is quite technical, but luckily there are companies that can do it for you.
A business offering local SEO services will optimize your website. They will ensure that it is seen when consumers search for a product related to your company online. They will use the methods above as well as linking them to social media networks. SEO is a huge industry, and for your company to survive online, you do need to utilize it.
The problem is that for every real SEO company online there is another that is a marketing scam. You need to know how to recognize if an SEO service is worth your time and money. The easiest way to understand this is to evaluate how they decide on a price. This is very important because those who are simply after your money wouldn’t really care about the benefits you get from them. Most will simply give you their customized pricing list. But the best SEO companies will view your site and then send you a quote based on how much work needs doing.
This may seem insignificant but it is something you should take note of. So if you’re looking to hire a local SEO service it is important you get the right one. I do hope you have found this post informative enough to help you understand SEO a little more. If you have any further question feel free to ask them in the comments section below.