Real Estate Marketing: 3 Unique Ideas to Promote Online

Have you recently started a new real estate business?

How would you like to beat the competition and gain a significant percentage of the market?

Interesting, right?

Then hear this, you’ll need to think long and hard about online promotion. Yes, you will need to come up with some real estate marketing ideas that will help you promote online.

Why Real Estate Online Marketing?

There’s no doubt that these days, most people use the internet on a daily basis. More and more people now use the internet either to get more info about products/services or for their purchases. Ecommerce is on the rise and it will definitely be so for some time. So, it would be foolish to overlook the possibility of advertising and promotion using that platform.

As you will discover throughout the course of this post, the steps you need to take are pretty simple. However, you’re still going to need some expert assistance if you don’t have experience in the field.

That being said, here are 3 real estate marketing ideas that will help you promote online:

how to market your real estate business online

1. Get A Responsive Website

More people than ever before access the internet using their smartphone or mobile devices these days. That means it is critical that your site displays properly across all platforms. Most real estate websites use a specialist WordPress theme to ensure the pages are visible to everyone. You should follow suit if you want to get everything sorted as quickly as possible. Alternatively, you could pay a web design agency to handle all the hard work on your behalf. It all comes down to how much effort you’re willing to make, and how much cash you have to spend.

2. Open Social Media Accounts

Social media websites are the best tool for promoting your business online. You must open accounts with Facebook, Twitter, and the other big domains as soon as possible. It doesn’t cost anything to do that, but it could mean your company gets noticed by millions of people. If you’re looking to expand your customer base, there is no easier way of making that happen. Just make sure you use a specialist website or some relevant software to manage all the accounts. The last thing you need is to have to remember all those passwords.

3. Pay For Banner Advertising

Banner advertising platforms like Google Adwords are perfect for business owners in your position. You don’t even have to spend much money to see good results. There is no minimum spend, but you should invest around $50 so you can mess about with the targeting options. With a bit of luck, your market research will make it easier to ensure you concentrate on the right group of people. Again, some business owners choose to employ the professionals when it comes to that task. Most good web design companies and marketing agencies will offer that service to their clients.

The only other thing you need to worry about relates to creating mailing lists. Every time a customer makes a purchase through your website, it is vital that you record their contact details. Statistics show that around 80% of sales in the average business come from people who have had dealings with them in the past. That is why you must send out marketing emails to your contacts at least once each week. You should use those messages to advertise new products and deals.

Rounding Up

Marketing your real estate business online is definitely an option you should consider. One thing is, your competitors are already doing it. Ignoring the internet in your quest to promote your real estate business will sabotage your success. I do hope this post has helped to point you in the right direction. If you’re in any way confused with this info, feel free to get across and we’ll be glad to set the record straight!