LinkedIn, over the years, has become one of the best social media platform for B2B businesses. With over 347 million users, nearly half of which are very active, it is one site that any wise business owner, especially service to service or B2B businesses, should consider seriously.
But beyond claiming your company profile on LinkedIn, you need to know how to effectively use the social site to market your business. For example, when should you post on LinkedIn? What type of content should you post? How long should your updates be? Etc.
Ethos3 recently created an awesome infographic which you will find very useful is you want to market effectively on LinkedIn. There’s so much to learn from this infographic and I advise that you print it out for future references.