If you are given the option between continuously working to drive more #traffic and optimizing your operations to convert more of that traffic into leads, which would you choose?
There’s no doubt that as a wise #entrepreneur your best choice would be more conversions, right?
Everybody wants more conversions; we all know that. While a lot of #people think this is difficult to achieve the fact is, you can improve your conversions in 7 simple steps. That’s right; you don’t have to do much at all to get more conversions.
Then read this very carefully…!
Step 1: Improve Your #Content Quality
Take a look at your content quality and assess whether it’s good enough. The quality of your content can make a massive difference to whether people choose to stay on your site or not. The better quality your content, the more people will stay and browse. Make sure your content is relevant, original, and targeted.
Step 2: Re-think Your Color Scheme
Colors can make a massive difference to how people feel when they’re on your site. Blue is usually used by professional companies and creates a feeling of trust. Red is used for sales because it implies urgency. Do you need to re-think your color scheme? Test different colors and see what works best with your visitors.
Step 3: A/A Test
Wait – shouldn’t that say A/B test? No, that’s later. A/A testing should always come first to make sure your software is accurate. Otherwise, what’s the point? When you’re sure it’s accurate, you can begin the A/B testing stage.
Step 4: A/B Test
A/B testing can be used for different elements and pages on your site to see what converts better. You should only change one thing at a time to ensure this is a fair test. You can continue to do this to make sure you always have the best version of your site online.
Step 5: Get Rid of Complicated #Business Language
Who wants to read boring business language? It might make sense to you, but does it make sense to your readers? If not, it’s time to get rid. If you wouldn’t use phrases in a conversation with your friend, then you shouldn’t be using them at all. Business jargon isn’t user friendly and definitely won’t dazzle visitors like you think it will. Take a few tips from this CRO Company and use a conversational, friendly tone when you write.
Step 6: Pre-empt Concerns and Answer Them
One of the most important things you should do is pre-empt a visitor’s concerns before they have the chance to feel concerned about them. They could wonder things like, ‘why should I trust you?’ and ‘Why should I pay that much?’. Show them your credentials, explain why your product is superior…do what you can to answer any problems they may have.
Step 7: Avoid Errors
Having errors on your site is a huge problem. Even small errors like spelling mistakes can stop you from getting as many conversions. You need to make sure your site is free from issues so it looks as professional as possible and encourages people to convert.
There you have it. 7 simple steps that will get you more conversions starting today. So if you are ready to get more conversions from your site you will want to start implementing these tips right away and you won’t regret it!