SEO in this days when Google is running amok looking for whom to devour? Are you advocating for me to use SEO for my Facebook marketing strategy?
Of course, I can understand your concern knowing very well that SEO has undergone some very unpleasant changes in the recent past. However, you must understand that search engine optimization remains one of the most easiest way of letting the search engines know what your webpages is about.
Besides, search engine optimization (SEO) and Social media optimization (SMO) when used together are a powerful combination that will supercharge your website success - beyond your imagination!
Therefore with the importance of Facebook as a part of online marketing strategy becoming very clear to business owners and marketers, effectively using SEO to boost your Facebook marketing is something you will want to consider. Nevertheless, you must understand that it has to be an ongoing engagement with users.
So, how do you use SEO to boost your Facebook marketing strategy? Here are a few SEO tips that you can follow to good effect.
Related Reading: 11 Simple Tricks to Market Your Facebook Page More Effectively!
1. Choose Your Username Wisely
Facebook has introduced username option, which has given a short in the arm to enterprises to be identified easily through optimization. You can ensure that your username reflects your business’ true identity. It should be able to describe your business in a targeted manner. If your company has less name recognition, you should focus on exactly what you do and for whom.
2. Custom URLs For Facebook Fan Pages
When your Facebook page gets more than 25 likes, you are given the option of picking a unique URL for your fan page. Since URLs are data streams for search engines, they should reflect what your business is all about. Your URL has to be chosen carefully although now Facebook does allow you to change it twice; unlike earlier when if you had picked a URL you would have to stick with it.
3. Optimize Your "About" Page
When users are searching on Facebook, not only will they find your personal page but your business page and company profile as well. Hence it’s imperative that your "About" page is optimized for the right keywords. As there is a growing emphasis on internal searches on Facebook, the About page becomes more important as that’s one place where users can place large amounts of Custom text. Make sure the content here flows naturally and the keywords are used in the right context.
4. Install Facebook Plug-ins On Your Company Website
Buttons and live-streams that show your Facebook content should be made a part of your website. It will ensure that there is a growing awareness about your Facebook page. Those who are not following you on Facebook will get a glimpse of what you have to offer on the popular social media platform.
5. Leverage Backlinks
Backlinks are integral to search engine optimization and you can never lose sight of them irrespective of your strategies. If you have a larger number of quality inbound links, search engines like Google will assign more authority to your page. It is true for fan pages as well, which is why you have to take all opportunities to link it to other media platforms like blogs, Twitter and your website as well. Facebook can also be included in your newsletters and emails to gain further visibility.
Recommended: How to Boost Your Facebook Marketing ROI!
6. Keep Things Fresh
If you want to boost traffic to your Facebook page, you have to focus on items that are share-worthy. Feeds are fast-paced, which is why your content has to be fresh. Pay more attention to the first word of your post because Google does. You can also keep your content fresh and make it more personal by adding photos to your post. It also gives you an added opportunity to optimize your post by adding captions.
7. Use Photos with Captions, Descriptions etc
By all means focus on URLs and status updates you have on your Facebook page but don’t overlook the descriptive fields with appropriate keywords for all the images you are adding on your page. It is very simple to do, doesn’t take a lot of time and ensures that search engine ranks are affected positively. If you make the most of all the features that are offered by Facebook, you ensure that the overall authority of your page is enhanced.
8. Encourage Fans to Comment and Like Your Content
If fans like or comment on your stream their name is linked to their profile page by Facebook. As the profile stubs of these users get indexed, Google will notice the reciprocal links between your page and that of your fans. Hence the bond will only get strengthened organically over time, and bring you desired results. Overall it ensures that there is a positive link weight between these profile stubs and your fan page and vice versa.
9. Steer Clear of Facebook Content Trap
The aim should be to use Facebook to ensure that traffic is driven to your blog or website for that matter. That’s why it’s important to avoid putting your entire content on Facebook. It’s a good idea to link from your Facebook to the content source, which will bring users to it. It will bring users one step closer to becoming customers, repeat customers and part of your email database. You will also ensure that you build more links to your website and blog, which helps with SEO too.
10. Use Keywords
Keyword optimization is extremely important for Facebook pages just like it is for all other mediums including websites. You should have your relevant keywords in title of your page, the company description and your business’ mission statement. Google’s bots usually analyze these elements of your Facebook page, which is why focusing on them can help you with your search engine rankings.
You have to understand that boosting your Facebook presence is a task that cannot be done overnight. But taking the efforts to do that will show your dedication towards the growth of your business, especially on social media, which is of great importance today. These are some of the basic search engine optimization techniques that can be added to your Facebook page to ensure that your content gets more visibility and your online presence is enhanced. You should also pay attention to your Facebook page’s analytic growth so that you can implement new strategies and build a strong bond with people.