Celebrities are a bunch of admirable people. They command our respect. We look up to them in many ways. They are idols in their own respect. And most especially they are leaders in their own fields.
Wouldn’t you rather be a celebrity in your own field? What would it do for your web marketing business if you can create a celebrity status, commanding the respect and admiration of your target market? Can you imagine the possibilities? The truth is there are various ways you can really do this without putting a hole in your marketing budget.
Let me say first of all that if you’re a small business entrepreneur and you do not have an online presence you are missing out greatly in today’s information driven economy. Indeed sometime ago I wrote a post detailing why you should have a website for your home based business.
But you should understand that having business website is not just enough. The internet is a big vast universe of its own. No matter how fanciful or appealing you business website may be you could easily be lost in this vast virtual world.
If you truly want to succeed with your online marketing then you will need to propagate your business information online. I’ve discovered from experience that this is where many home business entrepreneurs fall flat on their faces. There seems to be so much to do. But the good news is you don’t have to do everything at the same time. Decide on a few to concentrate on and very soon you will be there.
Here are a few ways you can easily build a celebrity status for your business on the net.
1. Start A Blog – A blog, besides being a traffic generating tool for your online business, has become one of the quickest ways to build a celebrity status on the net. Providing expert information on your target niche on your blog quickly creates the aura of the “go-to-guy”. Setting up a blog on your business website or on a separate domain name can do miracles for you online status. There are lots of free information online on how to do this. Check out these free video tutorials for help – www.becomeablogger.com.
2. Use Online Social Media – These are increasing by the day. But for a beginning I will advice to start with facebook.com and twiter.com. Connect with other businesses and individuals interested in your niche. Various plugins and applications are available out there that will help you integrate your blog with these social networking sites. Make use of them so that as you post new articles you can always send people back to your blog or website.
3. Use Videos – Like the social media sites, video hosting sites are also increasing by the day. But the grand daddy of them all right now is youtube.com. Shot short content rich videos and host them free on youtube.com. Provide a link back to your business site so that people who watch your videos can also find you. Besides, you can also post these videos on your blog by simply taking the code provided by youtube.com and posting it on your blog.
4. Write Articles – This one has always been there from the very beginning of the internet and it still remains one of the best. The internet is indeed an information super high way. People today depend on the internet to get the information they need. And the search engines remain the first point of call when it comes to getting information on the net. The search engines love article directories just as they do blogs. Your articles on your blog and on article directories will ensure that you expand the area of your influence on the net. Commit yourself to writing and submitting articles to article directories.
The whole idea here is to get your business image out there. Propagate yourself and your business. Let people find you all over the place. You’ll want to do this so that whenever someone searches for information related to your niche they will easily find you.
These are simple strategies indeed. But if you will put them into use you will soon become a celebrity in your niche. The aura of “the expert” you create by these activities will guarantee your success with your web marketing business.