Frankly, do you know or, are you just another voice contributing to the information overload?
Blogging is indeed an art. And, to be an effective blogger you need to be a specialist in your target niche - whether that niche is photography, travel or home appliances. But beyond having some form of expertise in your target niche it is important that your content truly engage with your blog readers.
There are various ways you can make your writing effective and usable for your target audience but the one sure way is to give them exactly what they want. The question therefore is, how do you know what they want? How can you judge the pulse of your audience and see to it that you give them what they truly want.
Are you prepared for the bargain?
If yes, then you are on the way of becoming a successful blogger. Pay careful attention therefore to the tips listed below and your blogging initiative will go miles.
1. Communicate Regularly
You need to be in sync with the mood of the moment. This effectively means that all your channels of communication need to be open, all the while. Before you get down to pen your thoughts it would be of great help if you gather qualitative information on the kind of information which your readers want. The best way to judge the pulse of the audience is to communicate with friends and family and know on what all they want to read. This will give you a fair idea of the mood prevailing in the market and help you come up with an effective piece which has been written well.
2. Use Social Media to your Advantage
The advent of social media has changed the matrix of market and the same applies to the blogging industry too. Social media websites be it Facebook, Twitter or You Tube, all have managed to spread its tentacles across a cross section of the society.
You can post some general queries on your Facebook account and ask for creative suggestions from people on what all they wish to read. This will give you a good idea of what the audience wants in reality as young people represent a major fraction of those who are active on the blogging scenario. Similarly Twitter and You Tube can too be used to spread the message effectively and communicate with people from across the spectrum.
3. Invite Guest Bloggers to contribute
You can also invite guest posts from other bloggers. This is an effective way of coming up with content which has great demand in the market. As these guest bloggers keep on contributing on a regular basis to various blogs, they are quite conversant with the mood prevailing in the market. As you get more guest bloggers to contribute, your chances of getting successful will increase as these bloggers will continuously come up with blog posts which are in demand in the market.
4. Ask your Readers
This is another effective way of knowing as to what exactly the audience wants. Get direct and ask your readers straightforward. The best way of doing so is to have a comment option at the end of the blog post. By going in for this strategy of blog promotion you will hit two targets in one go? One, you will be able to judge the quality of the post on account of feedback received from the audience and will also get to know what exactly does the audience wants.
If however, you do not wish to share what your readers tell you on the public platform, you can alternatively leave your email address at the end of the blog post and ask the readers to get back with their suggestions and comments.
5. Checking your Analytics
Alternatively, you can keep an eye on the blog statistics. You need to check on as to which blog posts are receiving the maximum views and which of these posts or pages stay the longest on the top rank of search engines. This aspect of blogging is known as bounce rate and will give you a fair idea of what all is popular in the market and needs to be written about.
Interestingly, the format of the post also plays a key role in the way your whole bogging scenario gets judged by the readers. Sometimes the readers prefer information in the form of a How to Do or a video format.
Keep an eye on the reviews which you are able to get on any particular post. Sometimes it is better to change your niche area too depending upon the interest level of the readers and the popularity of the subject.
Getting a fair view of this scenario is possible only if you keep a keen watch on the interest of your readers and write accordingly. Pay attention to the above listed facts and you are sure to come up with a comprehensive blog post which will attract the attention of your readers.
So, over to you. What is your take on this? Are you using any of these tips in gauging the pulse of your blog readers?