A few days ago I made a post on the release of WordPress 3.0 and in that post I did say that we’re about experiencing a whole lot of new things as it has to do with the internet.
True to my words the buzz is catching on!
A few days ago I learnt of Product Launch Formula 3.0 a new product that promises to help you make it big with your product launches even if you’re new to the game! And I see more products in the days ahead adding 3.0 just for the marketing gains.
But is that what Web 3.0 all about?
Though many people believe that the concept of Web 3.0 will mostly be just a marketing ploy as we’ve seen in web 2.0 many experts disagree.
We have seen significant differences between web 1.0 and web 2.0 and these differences were not just in products like “BlogRealities 3.0” or “Traffic Blogging 3.0!” (Those were just a make up though!). We have seen interactiveness and social collaboration between people in web 2.0 as opposed to the static information dump of web 1.0 where people read websites but rarely interacted with them. And so we expect Web 3.0 to build on this.
The Idea Of Web 3.0 And The Future of The Internet
Many internet experts believes that Web 3.0 will be an extension of Web 2.0 where we are going to see “intelligent” web applications that will make our use of the internet much easier. For example, in Web 2.0 when you search Google for any topic the search engine returns a search result of web pages that contains the keywords you used. And many a time these are unrelated to your need.
Besides, the Web technology available right now demands that you do a lot of research when looking for a solution to a particular thing. Some times you may even need to use various search engines and then aggregate the results before taking the one that best meet your purpose. This of course demands time and some energy.
The experts believes Web 3.0 is going to help solve these problems. They say web 3.0 would be like having a personal assistant who knows practically everything about you and can access all the information on the Internet to answer any question that you have. So if you need information on any subject you simply need to use a search engine and narrow the parameters of your search. Your browser then gathers, analyzes and presents the data to you in a way that makes things much easier for you.
So while Web 2.0 uses the Internet to make connections between people, Web 3.0 will be using the Internet to make connections with information.
Does this make any meaning to you? As a content publisher do you see some significant changes ahead as it pertains to how content will be accessed online?
If there is any thing you should pick from all of this is the fact that we’re looking forward to a time when search engines will not depend on just your keywords but actually interpret search requests and present the results that best matches the request.
We may not be there yet but with what we have witnessed in these last few years (for example search engine results based on social bookmarking, where you get websites that have been voted on by humans and search engine auto suggestions, where search engines give you possible terms others are searching for) we know that web 3.0 is not far away.
So let’s discuss this. What do you think will be the future of SEO, as we know it now, when web 3.0 finally comes around?
Give your views in the comments below.
If you want to explore more about this topic you may want to read:
3. The Next Generation Web: Search Context for Online Information
And here are some videos for more details: